Townsend Tapped as CEO for ClickSquared as Funding Round Closes on Heels of 2008 Success

Tue Jan 6, 2009 10:17am EST

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  WALTHAM, MA, Jan 06 (MARKET WIRE) -- 
ClickSquared, Inc., a leading interactive relationship marketing firm,
today announced that long-time company COO Wayne Townsend has been
promoted to CEO effective January 1, 2009, replacing Andrew Frawley.
Townsend has been with the company for five years, and brings more than
fifteen years of experience in CRM, direct marketing and analytics. The
company also announced the closing of an $11 million Series B round of
financing, led by JMI Equity, ABS Venture, and Flybridge.

    "Wayne and I have worked together for the last couple of years, and he has
been a major catalyst for the growth and evolution we've seen at the
company," said Brad Woloson, Chairman of ClickSquared and a partner at
JMI. "Wayne brings deep experience and operational know-how to his new
role. This, combined with his knowledge of our market space, will provide
the right vision to take ClickSquared to the next level."

    In addition, ClickSquared announced 20% pro forma growth in 2008. The 20%
growth is a direct result of new business relationships and increased
spending among current clients. New relationships include Loews Hotels,
Virgin Money USA, Kapalua Land Company, Outrigger Enterprises Group,
Brickmill Marketing Services, March Second, TicketCity, Highgate Hotels
and The Kahala Hotel & Resort. Growth among existing clients was
widespread among the client base of over 100 business partners, though
particularly notable with Sovereign Bank, Datran and HomeAway.

    Overall, 2008 ended with the company up 50% including mergers and
acquisitions. ClickSquared's successful 2008 campaign comes on the heels
of its formation via the merger of ClickTactics and Intrasight in late
2007. The combined company, re-branded ClickSquared, acquired UK-based
Rocket Science in 2008 to accelerate the firm's growth in Europe. Due to
its unique, seamless integration of online and offline channels, strong
digital messaging capabilities and the rapid expansion of the customer
base, investors injected the $11M of additional capital to expand
operations in Europe and to enhance the technology platform with vertical
industry-specific solutions.

    "I'm looking forward to keeping ClickSquared on the impressive growth
track it has established over the last several years," said Wayne
Townsend, CEO of ClickSquared. "The progress we saw in 2008 combined with
the funding we've just closed position us very strongly for the coming
years. I'm confident that our value proposition will only grow in
relevance as marketers look to drive higher ROI from their customer
communications."

    Over the course of his career, Wayne has served as president and CEO at
Elity Systems and has helped transition startups like Exchange
Applications, Inc. through rapid advancement to successful IPO. In
addition, Wayne has held a variety of executive roles in sales and
service, product strategy, marketing, and product management including
marketing solution development and platform integration experience with
Epsilon and Accenture.

    About ClickSquared, Inc.

    ClickSquared is the premier interactive relationship marketing provider
of intelligent, multi-channel marketing solutions creating perfectly
choreographed, personalized interactions across all online and off-line
direct channels. Leveraging a team of marketing and technology experts
and an on-demand marketing platform, ClickSquared develops and executes
accountable acquisition, growth and loyalty programs to help build some
of the world's best known brands including ARAMARK, Boston Celtics, Cable
One, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas,
Greyhound, Hawaii Visitors and Convention Bureau, HomeAway.com, Hyatt,
Montage Resorts, Omni Hotels, Pleasant Holidays, Sirius XM, Starwood,
Sovereign Bank, Thornburg Mortgage, Tuesday Morning and US Gypsum. For
more information on ClickSquared visit the company's web site at
www.clicksquared.com.

    

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