Natural Living Becomes Second Nature At Home

SC Johnson's New Nature's Source(TM) Cleaners Make it Easy, Convenient and
Affordable

RACINE, Wis., Jan. 7 /PRNewswire/ -- While many parents are interested in
creating a natural home, an overwhelming 81 percent wish it was easier. Most
parents don't want to sacrifice convenience or effective results in the
process, and they still want to manage their budgets. When it comes to keeping
their homes clean, there's another option that washes away the dilemma -
Nature's Source(TM), a new line of natural cleaners from SC Johnson, a family
company.

"SC Johnson has a long-standing commitment to the environment and doing what's
right for future generations - and an equally long legacy of meeting families'
evolving needs," said Kelly Semrau, SC Johnson Vice President of Global Public
Affairs and Communication. "Nature's Source is our answer for those who want a
natural choice in cleaners that is widely available, affordable and gets the
job done right."

The majority of parents (62 percent) are interested in using natural cleaners
to benefit their family's health - always a top priority, but especially at
certain stages, like when a new baby comes home or children begin crawling
around the house. But 44 percent don't think that natural cleaners are as
effective as traditional cleaners. Not only are Nature's Source cleaners more
than 99 percent natural, but they also tackle tough cleaning jobs with the
power of Windex(R) and Scrubbing Bubbles(R), trusted brand names. The products
clean naturally and effectively, leaving nothing behind but a fresh scent.

Going Natural with Nature's Source
According to the Nature's Source Natural Living Survey, only 44 percent of
parents think their family is doing enough to live naturally. While they might
like to "do more," 63 percent believe it would be difficult. The top three
obstacles are:
1. They think it is too expensive (54 percent).
2. They are suffering from eco-confusion, meaning they are confused as to
what natural activities and products are effective (20 percent).
3. They think it is inconvenient to purchase the appropriate products or
tools needed (17 percent).

The Nature's Source product line is a solution for parents seeking affordable,
effective and widely available natural cleaners. The line includes the
following four cleaners:

1. Nature's Source Natural Glass & Surface Cleaner by Windex-
Safely cleans glass, mirrors, chrome fixtures, stainless steel and
more,
leaving behind a brilliant shine
2. Nature's Source Natural All-Purpose Cleaner by Scrubbing Bubbles-
Naturally tackles grease and grime on countertops, stainless steel,
appliances and more
3. Nature's Source Natural Bathroom Cleaner by Scrubbing Bubbles
-Powerfully removes tough soap scum and grime on glazed ceramic tile,
stainless steel, chrome fixtures, fiberglass and more
4. Nature's Source Natural Toilet Bowl Cleaner by Scrubbing Bubbles-
Naturally removes organic and hard water stains while deodorizing with
a
fresh scent

Families can feel good using Nature's Source cleaners because they offer an
environmentally responsible choice. In fact, all four Nature's Source products
were recently recognized for safer chemistry by the Environmental Protection
Agency's (EPA) Design for the Environment (DfE) partnership program. In
addition, they use plant-based, biodegradable cleaners; they are sold in
recyclable bottles; ingredients are listed on the bottles; they do not contain
ammonia, bleach or phosphorus; they meet SC Johnson's stringent Greenlist(TM)
criteria for sourcing ingredients; and they are partly produced by renewable
energy from a local landfill.

Convenience and cost matter, especially to families, and Nature's Source
cleaners are as easy to find as they are on the wallet. With the
manufacturer's suggested retail price (MSRP) for Nature's Source Natural Glass
& Surface Cleaner being $3.69 and the MSRP for the Nature's Source Natural
All-Purpose, Bathroom and Toilet Bowl Cleaners being $3.49, Nature's Source
products are affordable and are available in grocery, mass merchandise, drug,
and do-it-yourself stores nationwide.

Visit www.NaturesSourceCleaners.com to learn more about the entire line of
Nature's Source natural cleaners, SC Johnson's environmental history and
natural lifestyle tips. Beginning in February, the Web site will offer
"natural" project ideas to help families live more naturally at home and in
their communities.

(1) By "natural" we mean living in a way that has minimal impact on
the earth and using products with ingredients that come from
natural sources.
(2) The SC Johnson Nature's Source Natural Living Survey was
conducted online by Harris Interactive between November 14-18,
2008 among 2,518 adults ages 18+, of whom, 657 are parents of
children under 18. Because the sample is based on those who agreed
to be invited to participate in the Harris Interactive online
research panel, no estimates of theoretical sampling error can be
calculated. A full methodology can be obtained by contacting Jenny
Taylor or Apryl Ehmann.

SC Johnson is a family-owned and -managed business dedicated to innovative,
high-quality products, excellence in the workplace and a long-term commitment
to the environment and the communities in which it operates. Based in the USA,
the company is one of the world's leading manufac-turers of household cleaning
products and products for home storage, air care, personal care and insect
control. It markets such well-known brands as EDGE(R), GLADE(R), OFF! (R),
PLEDGE(R), RAID(R), SCRUBBING BUBBLES(R), SHOUT(R), WINDEX(R) and ZIPLOC(R) in
the U.S. and beyond, with brands marketed outside the U.S. including AUTAN(R),
BAYGON(R), BRISE(R), ECHO(R), KABIKILLER(R), KLEAR(R), and MR. MUSCLE(R). The
122-year old company, with more than $8 billion in sales, employs
approximately 12,000 people globally and sells products in more than 110
countries.

www.scjohnson.com

CONTACT
Jenny Taylor
262-260-4402
jataylor@scj.com

Apryl Ehmann
312-233-1232
apryl.ehmann@edelman.com

WEB ADDRESSES
www.scjohnson.com
www.rightathome.com
www.naturessourcecleaners.com

SOURCE SC Johnson

Jenny Taylor of SC Johnson, +1-262-260-4402, jataylor@scj.com; or Apryl
Ehmann, +1-312-233-1232, apryl.ehmann@edelman.com, for SC Johnson