Eternal Image Makes Its Movie Debut in Indie Short "What About Sal?"

FARMINGTON HILLS, Mich.--(Business Wire)--
Eternal Image, Inc. (OTC:ETNL.PK), a public company engaged in the design,
manufacturing and marketing of licensed brand image caskets and urns, today
announced that its baseball themed casket and urn products have been featured in
the live-action short film "What About Sal?" which was produced and directed by
Neil Leifer.

"When the time is right we will submit the film to different festivals and see
if it is accepted," said Neil Leifer. "I am hopeful that `What About Sal?` will
be featured in many festivals around the country and even the world."

The movie focuses on Ralph, who promised his best friend, Sal, that he would
spread his ashes in Fenway Park. An Eternal Image product plays an active part
in the story line, proving a perfect place to store the Sal`s ashes until Ralph
can fulfill his promise.

"The movie `What About Sal?` celebrates the devotion so many sports fans have
for their team," said Clint Mytych, president of Eternal Image. "From the moment
we began selling products (at the end of 2006,) we have heard dozens of stories
from people who feel strongly that their deaths should celebrate the passions of
their life. The movie reaffirms that the remains important to people of all
walks of life."

About Neil Leifer

Neil Leifer was a professional photographer for four decades, his pictures
regularly appearing in every major national magazine, including Sports
Illustrated, Time, LIFE, Newsweek,The Saturday Evening Post, and Look, shooting
first as a freelancer and later as a staff photographer for Sports Illustrated
and Time.

During the early 1990s Leifer became an independent film producer. "What About
Sal?" will be his seventh film. Other films include "God`s Gift," "You Write
Better Than You Play: the Frank Deford Story," "Yesterday`s Hero," "Trading
Hearts," "The Great White Hype," and "Portraits of a Lady." He has also
published nine books, four of which are collections of his sports photography.
For more information visit www.NeilLeifer.com.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of
1995

Statements in this press release relating to plans, strategies, economic
performance and trends, projections of results of specific activities or
investments, and other statements that are not descriptions of historical facts
may be forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties,
and actual results could differ materially from those currently anticipated due
to a number of factors, which include but are not limited to, risk factors
inherent in doing business. Forward-looking statements may be identified by
terms such as "may," "will," "should," "could," "expects," "plans," "intends,"
"anticipates," "believes," "estimates," "predicts," forecasts," potential," or
"continue," or similar terms or the negative of these terms. Although we believe
that the expectations reflected in the forward-looking statements are
reasonable, we cannot guarantee future results, levels of activity, performance
or achievements.

These forward-looking statements are based on information currently available to
the Company and are subject to a number of risks, uncertainties, and other
factors that could cause the Company's actual results, performance, prospects,
and opportunities to differ materially from those expressed in, or implied by,
these forward-looking statements. Factors that could cause or contribute to such
differences include, but are not limited to, such factors, including risk
factors, discussed in the Company's periodic reports and other filings made with
the U.S. Securities and Exchange Commission, including its Registration
Statement filed on January 16, 2008 on Form SB-2, as amended on Form S-1. Except
as required by the Federal Securities law, the Company does not undertake any
obligation to release publicly any revisions to any forward-looking statements
to reflect events or circumstances after the date hereof or for any other
reason.

Investor Relations:
Cambridge Investor Relations
Tony Fazio, 781-214-9038
OR
Media Relations:
a.s.a.p.r.
Robbie Tarpley Raffish, 410-883-2000

Copyright Business Wire 2009