LG Electronics Launches Broadband HDTVs With 'NetCast(TM) Entertainment Access'

New Content Providers Yahoo!(R), Netflix, YouTube Give Consumers Freedom to
Access Streaming Movies, News, Weather, Photos and More Directly to the TV

LAS VEGAS, Jan. 7 /PRNewswire/ -- LG Electronics today announced two new
HDTV series with NetCast(TM) Entertainment Access that offer instant streaming
of movies, TV shows, video, and a Widget-based user experience via Ethernet
connectivity directly to the television. Through new alliances with Yahoo!,
Netflix, and YouTube(TM), consumers can instantly stream an almost endless
catalogue of entertainment from viral videos and movies to photo sharing Web
sites without the need of a separate PC*.
"LG's new NetCast Entertainment Access capability broadens the user
experience to include not only entertainment content, but also up-to-the
minute news, stock information, weather updates, photo management and more by
simply using the TV's remote control," said Peter Reiner, senior vice
president, marketing and strategy, LG Electronics USA. "With these and future
content relationships, LG continues to break the mold with innovative
technologies designed to enhance consumers' viewing experience."
LG's HDTVs with NetCast Entertainment Access (47- and 42-inch class* LH50
LCD models and 60- and 50-inch class* PS80 plasma models) and its full line of
LCD and plasma products are on display this week at the 2009 International
Consumer Electronics Show (CES) - Booth #8214, Central Hall, Las Vegas
Convention Center.
Yahoo! Widget Engine: Content When You Want It, Where You Want It
The Yahoo! Widget Engine enables the discovery and enjoyment of a new
class of interactive applications called TV Widgets. TV Widgets enable viewers
to interact with popular Internet services and online media through
applications specifically tailored to the needs of the television watcher such
as up-to-the minute Yahoo! News, Weather and Finance.
Through Flickr(R), Yahoo!'s online photo management and sharing
application, consumers can enjoy their latest family and friend photos on the
big screen. Accessible through a Yahoo! TV Widget, consumers can access this
unique photo sharing site to run slideshows and view individual photos.
YouTube: Access to Millions of User-Generated Videos
As a leading online video community for people to discover, watch, and
share originally created videos, YouTube allows consumers unlimited access to
web based videos. Through LG's alliance with this prolific online video
community, consumers can instantly stream millions of Web videos directly from
the Internet for viewing on their television. Key benefits include: *
Unlimited access to millions of videos on topics such as current events,
instructional videos for hobbies and interests, comedic and viral
videos
* Easy Searching, thumbnail previews and multiple screen size viewing
options

Netflix: Instant Streaming Directly Through the TV
LG's HDTVs with NetCast Entertainment Access will join the LG BD300
Network Blu-ray Disc Player as an industry first, providing the ability to
stream movies instantly from Netflix, offering consumers a variety of ways to
enjoy more than 12,000 choices of movies and TV episodes. Netflix members
owning one of these devices pay as little as $8.99 for a monthly subscription
for unlimited streaming and DVD rentals.
Instant streaming content from Netflix to the HDTV will rely on a
broadband connection and Queue-based user interface. Netflix members will use
the Netflix Web site to add movies and TV episodes to their individual instant
Queues. Those choices will automatically be displayed on members' TVs and
available to watch instantly through the HDTV. Once selected, movies will
begin playing in as little as 30 seconds.
With the accompanying remote control, Netflix members will be able to
browse and make selections right on the TV screen and also have the ability to
read synopses and rate movies. In addition, they will have the option of fast-
forwarding and rewinding the video stream.
PC Content Sharing
Users can also choose to incorporate the NetCast-equipped HDTV into a home
network to access JPEG photos or MP3 music files stored on their home PC to
create slide shows and listen to music on their big screen.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a global force and technology
leader in consumer electronics, home appliances and mobile communications. In
the United States, LG Electronics sells a range of stylish and innovative home
entertainment products, mobile phones, home appliances and business solutions,
all under LG's "Life's Good" marketing theme. For more information, please
visit http://www.LGusa.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile communications,
employing more than 82,000 people working in 114 operations including 82
subsidiaries around the world. With annual worldwide revenues exceeding $40
billion, LG Electronics comprises five business units: Home Entertainment,
Home Appliance, Air Conditioning, Business Solutions and Mobile
Communications.
LG is one of the world's leading producers of mobile handsets, flat panel TVs,
air conditioners, front-loading washing machines, optical storage products,
DVD players and home theater systems. For more information, please visit
http://www.lge.com.
About Yahoo!
Yahoo! Inc. (Nasdaq: YHOO) is a leading global Internet brand and one of
the most trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and developers by
creating indispensable experiences built on trust. Yahoo! is headquartered in
Sunnyvale, California. For more information, visit pressroom.yahoo.com or the
company's blog, Yodel Anecdotal.
For more information on Yahoo! Connected TV please visit
http://connectedtv.yahoo.com
About YouTube
YouTube is the world's most popular online video community allowing
millions of people to discover, watch and share originally created videos.
YouTube provides a forum for people to connect, inform and inspire others
across the globe and acts as a distribution platform for original content
creators and advertisers large and small. YouTube, LLC is based in San Bruno,
Calif., and is a subsidiary of Google Inc.
* Specifications are subject to change without notice.
* Internet subscription required and sold separately.
* For more information, please visit
http://www.pimsmultimedia.com/LGCES2009

* 60PS80 60-inch class/59.5-inch diagonal
* 50PS80 50-inch class/50.0-inch diagonal
* 47LH50 47-inch class/47.0-inch diagonal
* 42LH50 42-inch class/42.0-inch diagonal

SOURCE LG Electronics USA, Inc.

John I. Taylor, +1-847-941-8181, jtaylor@lge.com, Clara Chang,
+1-201-816-2011, clarachang@lge.com, or Ojas Naik, +1-312-397-6008,
ojas.naik@ogilvypr.com, all for LG Electronics; or Lucas Mast of Yahoo!,
+1-408-336-0485, lmast@yahoo-inc.com