H-E-B Mexico Rolls out DemandTec Everyday Price Optimization

Wed Jan 7, 2009 12:01am EST

* Reuters is not responsible for the content in this press release.

SAN CARLOS, Calif., Jan. 7 /PRNewswire-FirstCall/ -- DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products manufacturers, today announced that
Supermercados Internacionales H-E-B, S.A. de C.V., a wholly owned subsidiary
of H-E-B Grocery Company, LP, a current DemandTec customer, is deploying
DemandTec's Everyday Price Optimization software service.
    The move to deploy the DemandTec solution at H-E-B Mexico was a natural
progression to leverage the price optimization and consumer demand modeling
capabilities that have provided significant insights into the buying behavior
of H-E-B's customers in the US.
    "We expect our investment in DemandTec to allow us to automate the manual
aspects of our pricing process, create pricing strategies that will give H-E-B
Mexico a competitive advantage in the marketplace, and offer our customers the
best prices possible," said Rafael Lopez, CIO of H-E-B Mexico.
    Everyday Price Optimization is a component service of DemandTec Lifecycle
Price Optimization(TM), a comprehensive solution for managing and optimizing
pricing across the entire store. The solution, which also includes Promotion
Planning & Optimization and Markdown Optimization, enables retailers to
understand, predict and influence consumer demand in order to achieve
financial and price image objectives.
    "When a multi-national customer like H-E-B Grocery expands DemandTec's
software solutions to a new division or geography, it further demonstrates our
ability to deliver positive results for our customers," said Dan Fishback,
president and chief executive officer of DemandTec. "We're honored to have
jointly proven the value of our solutions with the teams at H-E-B and are
delighted to extend our relationship with such a prestigious, well-respected
company."
    About Supermercados Internacionales H-E-B S.A. de C.V.
    H-E-B Mexico operates 30 supermarkets in five Mexican states -- Nuevo
Leon,
Tamaulipas, Coahulia, Guanajuato and San Luis Potosi. The unit employs more
than 5,000 people. More information is available at http://www.hebmexico.com.
    About H-E-B
    For more than 100 Years, H-E-B Grocery has been an innovative retailer.
Known for its fresh food, quality products, convenient services, and a
commitment to environmental responsibility and sustainability, H-E-B strives
to provide the best customer experience at every day low prices. Based in San
Antonio, H-E-B employs more than 67,000 Partners and serves millions of
customers in more than 150 communities throughout Texas and Mexico. For more
information, visit http://www.heb.com.
    About DemandTec
    DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills,
Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara
Lee. Connected via the DemandTec TradePoint Network(TM), DemandTec customers
have collaborated online on more than 1.8 million trade deals. For more
information, please visit http://www.demandtec.com.
    DemandTec Safe Harbor
    This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about the effectiveness of DemandTec's solutions. These
forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect, could
cause our results to differ materially from those expressed or implied by such
forward-looking statements. The risks and uncertainties include those
described in DemandTec's documents filed with or furnished to the Securities
and Exchange Commission. All forward-looking statements in this press release
are based on information available to DemandTec as of the date hereof, and
DemandTec assumes no obligation to update these forward-looking statements.
    DemandTec and the DemandTec logo are registered trademarks of DemandTec,
Inc. DemandTec Lifecycle Price Optimization(TM) is a trademark of DemandTec,
Inc. All other trademarks are the property of their respective owners.
     Media Contact:
     Cassandra Moren, DemandTec, Inc.
     (650) 226-4690
     cassandra.moren@demandtec.com

     DemandTec Investor Contact:
     Tim Shanahan, DemandTec, Inc.
     (650) 226-4603
     tim.shanahan@demandtec.com

SOURCE  DemandTec, Inc.

Media, Cassandra Moren, +1-650-226-4690, cassandra.moren@demandtec.com, or
Investors, Tim Shanahan, +1-650-226-4603, tim.shanahan@demandtec.com, both of
DemandTec, Inc.
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