Netflix and Vizio to stream films to high-def TVs

A DVD rental from Netflix is seen against the company's website in Medford, Massachusetts in this July 25, 2008 file photo. REUTERS/Brian Snyder/Files

A DVD rental from Netflix is seen against the company's website in Medford, Massachusetts in this July 25, 2008 file photo.

Credit: Reuters/Brian Snyder/Files

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LOS ANGELES | Wed Jan 7, 2009 6:50pm EST

LOS ANGELES (Reuters) - Online DVD rental company Netflix Inc said on Wednesday it reached a deal for viewers to watch movies from Netflix on Vizio high definition televisions through Vizio's "Connected HDTV" Platform.

This follows an announcement earlier this week that new LG Electronics Inc TV sets will soon screen Netflix movies directly from the Web without an external device.

Vizio's "Connected HDTV" platform provides plug-and-play connectivity right out of the box. VIZIO expects to ship the new TVs to retailers nationwide later this year.

(Reporting by Sue Zeidler; editing by Richard Chang)

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