We-Vibe Adult Lifestyle Toy Featured at AEE 2009

LAS VEGAS--(Business Wire)--
The We-Vibe adult lifestyle toy is creating a lot of buzz and generating plenty
of heat at AEE 2009 (Jan. 8 - 11, Sands Expo Center, Hall G, Booth B1123). Top
toy in North American and U.K. adult novelty markets, the We-Vibe is an ideal
gift for that special someone in your life. Love Honey, a top website in
Britain, says the We-Vibe ranked # 1 on 5,000 wish lists and called the tiny
device "the ultimate couple's vibe and a smash hit success with both men and
women." Josey Vogels of My Messy Bedroom asked several independent Canadian sex
stores for their sex toys picks for 2008, the We-Vibe came out on top. The
We-Vibe, which was launched in early 2008, provides women with both internal and
external stimulation while making love. The purple, medical-grade silicone toy
boasts innovative features not currently available anywhere else in the
industry. Unlike typical toys that replace the man, the We-Vibe is worn by women
for dual vibrations during intercourse - strapless and hands-free, G-spot and
clitoral stimulations. Men love it, too!

Elegant and discreet in size, the "C" shape We-Vibe is rechargeable, runs two
hours, has two speeds, two motors and is patent pending worldwide. The We-Vibe
is lead-free RoHS certified, WEEE compliant, phthalate free and carbon neutral.
Completely encased in medical-grade silicone, the We-Vibe is soft, flexible and
comfortably worn. It lends itself to foreplay and a variety of creative uses.

Viewers of Sue Johanson`s Talk Sex with Sue voted the We-Vibe Top Toy of the
Year in April. Then in October, the We-Vibe took the Most Innovative Product of
the Year award at the 2008 International Venus show in Berlin, Germany.

The We-Vibe was invented by a couple from a small town in Ontario, Canada, who
mortgaged their home and used their life savings to turn their dream into
reality. For several years, Bruce and Melody Murison worked secretly on the toy
without telling family and friends as they were concerned about the potential
stigma associated with the sex-toy industry. That all changed, when a local
newspaper ran a front-page story on what the former hi-tech employees had been
up to. The Murisons were relieved to receive nothing but congratulations from
neighbours and friends.

See Ottawa Citizen Article:
http://www.canada.com/ottawacitizen/story.html?id=80ac6d7d-895d-4628-8e95-72812e6f31e6&p=1

The adult lifestyle industry is undergoing an explosion. Estimates show the
market growing at 25 per cent per year with half the adult population using sex
toys. Societal views on sexuality are opening up, with an emphasis on romance,
education, fun or luxury, for people in couples or solo. In parallel, society is
becoming increasingly health-conscious with respect to our bodies and our
environment.

Standard Innovation Corporation is the company behind the wildly successful
We-Vibe. The market place has rewarded it with international awards, glowing
reviews, extensive media coverage, and exceptional consumer interest. Standard
Innovation Corporation is located in Ottawa, Canada, and plans on producing a
whole family of "never seen before" toys.

For more details, visit www.we-vibe.com

Distributed world wide: http://www.we-vibe.com/Distribution_Partners.php

Keywords: Massager, Vibrator, Sex Toys, Personal Consumer Electronics Life Style
Product

Inventor: Bruce Murison bruce@we-vibe.com 613 489-1574
On site cell 613-222-0856
Media - press@we-vibe.com
Sales - sales@we-vibe.com Ottawa, Canada
IP Licensing & International Business - Nelson Wood nelson@we-vibe.com

Copyright Business Wire 2009