Latest in Field Service Survival Series: "Breathing New Life Into Customer Care With Mobile Solutions" From Mobile

BOTHELL, WA, Jan 12 (MARKET WIRE) --
Dexterra(R), a leading provider of software to automate and manage mobile
workforces, today announced the panel participants for "Breathing New
Life into Customer Care with Mobile Solutions," the second of three
webinars in the Field Service Survival webinar series from Mobile
Enterprise magazine. Joining Dexterra to cosponsor this webinar series
are AT&T, Microsoft and Motorola.

When: Thursday, January 15, 2009, 2:00 p.m. EST (19:00 GMT)

Where: To register for the webinar visit:
www.dexterra.com/cmpgs/0812-fssurvival-webseries.php

Who: Editor in Chief of Mobile Enterprise magazine Susan Nunziata will
moderate a panel which includes Rosalee Allan, chief operating officer at
Pathology Associates Medical Laboratories (PAML), and Chris Hazelton,
research director, The 451 Group.

What: How PAML improved customer service and became a model for the
medical testing industry through effectively mobilizing their field
service personnel and optimizing the entire collection and delivery
process for a full spectrum of laboratory services. Using Dexterra's
flexible, change-ready platform Dexterra Concert(TM), inCode, Dexterra
DevNetwork partner, developed the source code for a new, barcode-based
system that automatically tracks each and every step of the PAML specimen
collection and pickup process and is integrated with PAML's existing CRM
system, Microsoft Dynamics.

PAML's integrated mobility solution includes Dexterra's mobile service
applications, the Dexterra Concert mobile development platform, and
ruggedized Motorola MC70 devices with Windows Mobile operating system
running on the AT&T network.

Why: In order to stay ahead of increasing customer needs, eliminate
bureaucratic burdens, and improve accuracy and reliability, enterprises
are rising to the challenge by implementing mobile solutions. These
solutions are easily integrated into their existing systems, increasing
the rapid return on investment. Service organizations must maintain a
high level of customer care while keeping costs low. Mobilizing their
field service workers plays a large part in increasing the efficiency of
operations, maximizing productivity, improving customer satisfaction and
lowering overall costs.

If you missed the first webinar of the series featuring ADP Dealer
Services and AMR Research, the recorded version is available on the
Dexterra website at:
http://www.dexterra.com/cmpgs/0812-fssurvival-webseries.php.

"Unlike the typical infomercials passed off as webinars, this is a
first-hand account by a leading healthcare organization that successfully
mobilized their field operations and achieved significant ROI," said Jim
Lambert, vice president of marketing for Dexterra. "Featuring additional
insight from a recognized mobility analyst, this webinar series from
Mobile Enterprise offers real, valuable information and deployment case
studies so IT leaders have the proper context about mobilizing their
workforces. Attendees will hear how the selection, deployment and
management of a mobile solution doesn't have to be a cost-intensive,
complex undertaking."

About Dexterra

The business mobility company(TM). Dexterra provides a broad portfolio of
mobile applications built on its open mobility platform, Dexterra
Concert(TM), that enables businesses worldwide to manage and optimize
their mobile workforces. Dexterra supports the largest selection of
mobile devices and integrates with the widest range of enterprise
back-office systems in use today. Dexterra's end-to-end solutions help
companies large and small experience rapid deployments, greater returns,
higher customer and user satisfaction, and a longer lifespan over any
other competing solution.

Dexterra has operations in the Americas, Europe, Middle East and Asia
Pacific and a vast network of global partners including AT&T, IBM,
Motorola, RIM and Telstra. For more information, visit www.dexterra.com.

Sponsor Websites:

Dexterra: www.dexterra.com

AT&T Enterprise Business Solutions: www.att.com/gen

Motorola Business Products and Services: www.motorola.com/business

Windows Mobile: www.microsoft.com/windowsmobile

Copyright2009 Dexterra, Inc. All Rights Reserved. "Dexterra" is a
registered trademark, and "Concert" and "The Business Mobility Company"
are trademarks of Dexterra, Inc.

MEDIA CONTACTS:

North America & Global
Sophie Vu
Dexterra, Inc.
+1 650 249 5909
Email Contact

John Sidline
Mobility Public Relations
+1 503 946 3311
Email Contact

EMEA
Rik Salmon / Tom Kirkham
Johnson King
+44 207 401 7968
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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