1010data Invests in Turnkey Business Intelligence Service for Retailers and CPG Companies

Enables Deep Insight into Consumer Trends and Shopping Habits, Helping Users
Cope with Change and Uncertain Economic Times
NEW YORK--(Business Wire)--
1010data announced today the official launch of their Retail Solutions Group
which provides a Business Intelligence Service to retail and consumer packaged
goods (CPG) companies. The service offers a complete approach to performing the
deepest analysis and deriving insight directly from raw data, at a fraction of
the cost and time of other solutions. The offering is a result of 1010data`s
work in the retail and CPG sectors and track record of success with well known
customers such as Dollar General, Pathmark, Drug Fair and Procter & Gamble. It
extends a lifeline of invaluable insight, helping users adapt to challenging
economic times and evolving customer demands.

"We are very excited about the opportunities for growth and are investing
heavily in the retail and CPG sectors," said Joel Kaplan, CEO, 1010data, "it is
an obvious fit for 1010data because we have a proven solution for the vast
amounts of data that retailers generate. Our background in data intensive
finance areas has prepared us for the demanding needs of the retail sector;
1010data, more than any other solution, has the capacity for analysis of even
the largest data sets in seconds."

The current business environment rewards companies that can quickly understand
and adjust to changing economic conditions, consumer trends and shopping habits.
Those who can move quickly to understand the trends hidden in their data will
have an advantage. Now, more than ever, a complete understanding of the customer
and their behaviors is critical.

The 1010data solution delivers insight to every functional area of the
enterprise including merchandising, advertising, loyalty marketing, loss
prevention, finance and store operations.

Delivered as a cost-effective Software-as-a-Service (SaaS) solution, 1010data
lets customers store their source transactional data online and quickly and
easily combine it with outside data sources to provide unprecedented real-time
analysis. 1010data`s solution gives retailers and CPG companies` immediate
insight for better business decisions and rapid ROI.

1010data makes it possible to deploy a sophisticated BI solution in just a few
weeks. The high costs and long lead times that are typical of BI solutions are
eliminated because 1010data works with unlimited raw T-Log (transaction log)
data and does not require the installation of software, or lengthy database
planning and design cycles.

1010data`s retail and CPG solutions combine a powerful back-end database with a
flexible front-end tool, enabling fast and reliable querying of detailed data.
By loading detailed customer information from POS T-Logs, item and store master
files, stock, receipt and on-order information, etc., it becomes possible to
generate reports from one central environment. This transcends the information
silos that are commonly found and helps users derive insight from the
lowest-level raw data - there is no pre-aggregation that can skew results or
limit the ability to query the data.

"Customers have changed the way they shop and successful retailers will be able
to understand that change and offer the products that are in demand," said Jim
Mattecheck, Vice President of Retail and CPG Services for 1010data. "POS
Transaction Logs contain all the pertinent information about customer
transactions and can reveal patterns and trends that are `profit changing`
events. The ability to mine the source data rapidly changes the game of analysis
and enables merchants, marketers and buyers visibility into the rapid market
shifts in real time. It is available now with proven results."

1010data can dramatically reduce the drain on traditional computing resources
and allow retailers to consolidate and analyze their data without investing in
large and cumbersome data warehouses and expensive BI tools. 1010data`s
performance, scalability and accessibility address the key challenges in the
consumer packaged goods and retail industries. The company is demonstrating its
solution at booth #146 at the National Retail Federation`s annual show.

About 1010data

The 1010data Business Intelligence Service is the complete approach to
performing the deepest analysis and insight directly from raw data, at a
fraction of the cost and time of other solutions. 1010data`s extensive history
in business intelligence has enabled the company to create this powerful
solution. 1010data recently completed its 10th year in business and shows solid
revenues and growth. Worldwide clients include Proctor & Gamble, Dollar General,
A&P/Pathmark and the NYSE.

Fusion PR
Heather Lukens, 212-651-4227
heather.lukens@fusionpr.com

Copyright Business Wire 2009