Cabela`s Hits the Customer Bullseye with SAS®

Outdoor Sporting Goods Retailer Sees Rapid Marketing ROI with SAS
NEW YORK--(Business Wire)--
Outdoor enthusiasts trust Cabela`s, the world`s largest direct marketer of
hunting, fishing, camping and related outdoor gear, to outfit them for success
in the field. Cabela`s puts its trust in SAS, the leader in business analytics,
to outfit them for successfully acquiring customers in the retail jungle.

Using SAS analytics to refine its direct marketing campaigns has helped Cabela`s
realize significant revenue growth from more targeted marketing efforts and more
productive new store locations. "SAS is able to handle millions of pieces of
data," said Corey Bergstrom, Director, Marketing Research and Analysis for
Cabela`s. "We tested several software packages, and SAS best met our
requirements. With SAS predictive models, we`ve seen double-digit growth in
overall sales per catalog along with performance increases of as much as 60
percent from some of our retail flyers."

"Integrating marketing efforts with SAS has shown a valuable return," said
Bergstrom. "SAS gives us such a significant return, our executives have never
asked us to justify its cost."

In addition to boosting sales growth, SAS helps Cabela`s better target marketing
efforts across all sales channels (catalog, Internet and retail). "We leverage
SAS for predictive modeling for every email, catalog, flyer and credit card
communication we send out," said Bergstrom.

Cabela`s has been working with SAS, the leader in business analytics, for more
than 10 years. In 2006, Cabela`s installed an enterprise data warehouse platform
from Teradata, a SAS partner since 2007. The combination of SAS with Teradata
provides Cabela`s with more flexibility and has dramatically improved the
process Cabela`s uses for managing important data.

In addition to Cabela`s, SAS retail customers include AutoZone, Bakers Footwear,
Brooks Brothers, Burger King, Carrefour, Casino, Casual Male, The Children`s
Place, Eddie Bauer, Hallmark, Hudson`s Bay Company, JCPenney, Kohl`s, Luxottica
Retail, Macy`s, Mark`s Work Wearhouse, Marks & Spencer, Northern Tool &
Equipment, Office Depot, Sainsbury`s, Spiegel Brands, ShopKo, Sport Chalet,
Staples, Tesco, Tween Brands, Williams-Sonoma and 1-800-FLOWERS.COM.

For more information about SAS® Retail Intelligence Solutions, visit
http://www.sas.com/industry/retail. SAS is demonstrating its retail intelligence
solutions at the NRF 98th Annual Show and EXPO in Booth 1337.

About Cabela`s

Cabela`s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty
retailer, and the world`s largest direct marketer of hunting, fishing, camping
and related outdoor merchandise. Since the company`s founding in 1961, Cabela`s
has grown to become one of the most well-known outdoor recreation brands in the
world, and has long been recognized as the World`s Foremost Outfitter. Through
Cabela`s growing number of retail stores and its well-established direct
business, it offers a wide and distinctive selection of high-quality outdoor
products at competitive prices while providing customers superior customer
service. Cabela`s also issues the Cabela`s CLUB Visa credit card, which serves
as its primary customer loyalty rewards program. Cabela`s stock is traded on the
New York Stock Exchange under the symbol "CAB".

About SAS

SAS is the leader in business analytics software and services, and the largest
independent vendor in the business intelligence market. Through innovative
solutions delivered within an integrated framework, SAS helps customers at more
than 45,000 sites improve performance and deliver value by making better
decisions faster. Since 1976 SAS has been giving customers around the world The
Power to Know®. SAS and all other SAS Institute Inc. product or service names
are registered trademarks or trademarks of SAS Institute Inc. in the USA and
other countries. indicates USA registration. Other brand and product names are
trademarks of their respective companies.Copyright © 2009 SAS Institute Inc. All
rights reserved.

SAS
Laura Fleek Brumley, 214-349-6296
Mobile: 214-762-0921
Laura.Brumley@sas.com
Visit the SAS Press Center
www.sas.com/presscenter

Copyright Business Wire 2009