Richard Davidson Joins SmartDrive as Chief Financial Officer

Global Risk and Safety Technology Company Announces New CFO

SAN DIEGO, Jan. 12 /PRNewswire/ -- SmartDrive Systems, Inc., a global Driver
Safety and Risk Management company, announced the appointment of Richard
Davidson as Chief Financial Officer.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080331/LAM040)

"Richard's experience in providing financial leadership at IBM and
restructuring companies, like Kintera, to position for growth will play a key
role in our expansion strategy in the upcoming months," said Greg Drew, CEO of
SmartDrive. "Richard's mix of both finance and operations expertise brings
financial vigor to our operational efficiency to scale our business in the
coming years."

Richard Davidson is finance and operations executive with more than 17 years
experience in the technology, professional services, financial services and
wireless telecom industries. Davidson, former CFO of IBM's $2.5 billion
consumer division, was named SmartDrive System's Chief Financial Officer.
Most recently, he was the CFO of Kintera Inc., a publicly traded software as a
service (Saas) company, focused on providing fundraising tools for the
non-profit industry. Prior to Kintera, Davidson was the CFO of inCode Telecom
Group, Inc and spent 10 years as a finance executive at IBM.

About SmartDrive Systems, Inc.
Based in San Diego, SmartDrive Systems mitigates risk by monitoring the safe
operation of vehicle fleets worldwide and assesses liability in collisions.
By combining sight and sound, event analysis and driver coaching, SmartDrive's
automated event recorder (AER) technology and associated web-based service
reduces vehicle damages, workers' compensation and personal injury costs by
over 50 percent. Customers include enterprise with fleets: from small- to
mid-size fleets (e.g. motor coaches, ambulances, and taxi companies) to large
500+ fleets (e.g. school bus, utility, waste management, and transit
companies). For more information, please go to www.smartdrive.net.

SOURCE SmartDrive Systems, Inc.

Karli Middlewood, Director of Marketing of SmartDrive Systems, Inc.,
+1-858-225-5550, karli.middlewood@smartdrive.net