Barry Libert, Co-Author of Barack, Inc., the New Book from FT Press, Featured in Safari Books Online Webcast Series

NEW YORK--(Business Wire)--
Barry Libert, co-author of Barack, Inc: Winning Business Lessons of the Obama
Campaign (FT Press, January 2009) will be featured in a webcast hosted by Safari
Books Online on Tuesday, January 27, 2009 at 10:00 a.m. PST / 1:00 p.m. EST.

To register for this event, please visit:
www.safaribooksonline.com/events/barrylibert.html.

In Barack, Inc., Libert and co-author Rick Faulk present the Obama campaign as a
business, identifying lessons any business leader can use to maximize
performance. The campaign didn't just make history: it teaches lessons from
which every organization can profit. It was brilliantly planned, strategized,
and executed, and built to drive home a powerful, consistent core value
proposition: the proposition of change. Moreover, it had an extraordinary
understanding of innovation, manifested by its use of technology to achieve
specific, quantifiable goals.

Webcast participants will learn:

* How Obama sought to build a strong, ongoing relationship with the online
communities.
* How in business as in politics, online communities are making the established
ways of doing things passé.
* How the theme of Obama`s campaign, "change," is also the engine of business,
the real power behind growth and progress.

Libert is the Chairman of Mzinga, a leading social media solutions company with
clients such as ABC, AOL, Disney, iVillage, Chevron Corporation, Johnson &
Johnson, MTV, Sports Illustrated and Prudential Financial.

This complimentary webcast is sponsored by Safari Books Online, the leading
on-demand digital library for technology, creative and business professionals.

About the Author

Barry Libert`s books include We Are Smarter Than Me, the number one community
and social networking guide for business. He has been published in Newsweek,
Smart Money, Barron's, The Wall Street Journal and The New York Times and has
appeared on CNN, CNBC, FNN and NPR.

About Safari Books Online

Safari Books Online (www.safaribooksonline.com), founded in 2001 as a joint
venture between pre-eminent technology publishers O'Reilly Media, Inc., and
Pearson Education, is an on-demand digital library delivering expert content
from the leading authors in technology and business. Safari Books Online offers
the combined collections of Prentice Hall Professional, O'Reilly Media,
Addison-Wesley Professional, Microsoft Press, Sams, Peachpit Press, John Wiley &
Sons, lynda.com, AdobePress, Apress, Manning, New Riders, Apple Certified,
Course Technology, Splash Media and many more top publishers in one fully
searchable database.

Technology professionals, software developers, Web designers, and business and
creative professionals use Safari Books Online as their primary resource for
research, problem solving, learning and certification training. Safari Books
Online is an essential, always-on business tool that is rapidly changing the way
corporate, academic and training organizations access information and is
enabling increasingly mobile workforces to get technical and business reference
resources anytime and from anywhere.

About FT Press

FT Press (www.ftpress.com) is an imprint of Pearson, and publishes high-quality
books in the areas of General Business, Finance and Investing, Sales and
Marketing, Leadership, Management and Strategy, Human Resources, and Global
Business. Our brand is built on the concept of signing and publishing the
world`s best minds on the most relevant topics.

About Pearson

FT Press is an imprint of Pearson (NYSE: PSO) (LSE: PSON), the international
media company, whose businesses include the Financial Times Group, Pearson
Education and the Penguin Group. For more information, go to www.pearson.com.

Safari Books Online
Rose St. Clair, 707-827-4100
rstclair@safarijv.com
or
Schwartz Communications
Laurie Falconer, 415-512-0770
safari@schwartz-pr.com

Copyright Business Wire 2009