Motricity Strengthens Executive Team with Industry Veterans

BELLEVUE, Wash.--(Business Wire)--
Motricity, a leading provider of mobile data solutions and services to the
world's most successful mobile operators and content providers, today announced
the appointments of Jim Smith to the role of President and Chief Operating
Officer, Richard Leigh as Senior Vice President and General Counsel, Deepak
Dhawan as Senior Vice President Solutions and Services and Abe Danzinger as Vice
President Sales Engineering.

"At Motricity, we are committed to working closely with our customers to help
them develop and grow their mobile initiatives. We continue to attract respected
and proven executives known for success in their industries and dedication to
helping customers achieve their goals," said Ryan Wuerch, chairman and chief
executive officer of Motricity. "Jim, Richard, Deepak and Abe are joining us at
a time when Motricity is experiencing extraordinary momentum and growth. We look
forward to leveraging their expertise and experience to take our business into
2009 and beyond."

With 20 years of global operating and management experience, Mr. Smith is tasked
with the operational leadership at Motricity. Mr. Smith is responsible for
Motricity's market expansion and day-to-day execution across all company
functions. In a variety of senior leadership positions throughout his career Jim
has successfully built global organizations of scale with consistent execution
in areas including strategy, product management, sales, services, R&D, mergers
and acquisitions, business planning and operations.

Mr. Smith has demonstrated success in building enterprise application and
services businesses, driving sales, developing satisfied customers and deploying
advanced solutions into Fortune 500 companies. For the last six years, Mr. Smith
served as a senior executive at Avaya, the world's leading communication
company. As a division General Manager, he was responsible for a $600M dollar
applications business and establishing #1 global market leadership while
improving profitability. Before Avaya, Mr. Smith was Chief Operating Officer and
Co-Founder of Vector Development, an e-commerce operating company. Earlier in
his career Mr. Smith worked with many Global 1000 customers delivering
transformative strategies and business realization as a senior executive with
Accenture.

"Motricity has world class customers, a strong value proposition and exceptional
people. Being part of Motricity's next phase of growth and expanding our
presence globally is an opportunity I look forward to," said Mr. Smith. "I'm
excited to bring my general management and execution experience to the
impressive team already present at Motricity."

Mr. Leigh`s experience in corporate governance and compliance with
Sarbanes-Oxley, SEC filings and risk management will be instrumental in his new
role as Senior Vice President and General Counsel at Motricity. He will have
primary responsibility for all legal and regulatory matters for the
organization. Previously, Leigh served as Executive Vice President, General
Counsel and Corporate Secretary for Cell Therapeutics, Inc., where he advised
the company and board of directors on all legal matters related to the
organization. For seven years, Leigh served as Vice President and General
Counsel to Paul Allen's Vulcan Inc. and its affiliates, where he managed the
legal aspects of Vulcan`s real estate and construction projects, investment
portfolio management, entertainment, cultural initiatives and non-profit
entities.

Commenting on his appointment, Mr. Leigh said, "I am excited to join Motricity
and its leadership team. Given the rapid growth of this company over the last
several years and the increased legal and regulatory compliance requirements
associated with the mobile industry, I expect my experience and strategic
counsel will be put to good use."

Mr. Dhawan has an outstanding track record of achieving significant growth for
organizations focused on wireless and broadband communications. As Senior Vice
President, Solutions & Services, he will be responsible for leveraging
Motricity`s mCore Platform to deliver industry leading solutions and services to
global operators and content providers. Previously, Mr. Dhawan served as a
senior Marketing executive at RealNetworks, a leading digital entertainment
company and spent five years at AT&T Mobility (Previously Cingular Wireless /
AT&T Wireless) where he held executive roles in Corporate Strategy, Marketing
and Network Business Planning.

Mr. Danziger has over 24 years of in-depth expertise and demonstrated success in
growing and developing worldwide professional services, engineering, support and
pre-sales organizations for high technology and solutions-oriented corporations.
Abe served in executive management roles in companies such as Informix Software,
Hyperion Solutions, Amdocs, where he was VP, Services responsible for building a
global team of consultants generating over $300M in revenue, realizing 20%
growth quarter over quarter, and most recently as SVP, Services at Avolent. As
Vice President, Sales Engineering for Motricity, he will be responsible for
driving significant growth in the sales organization and building a highly
skilled global team that is focused on quality, solution sales and services.

About Motricity

Motricity is the leader in turning ideas into reality by extending technology,
innovative mobile solutions and services to leading carriers and enterprise
customers globally. Motricity drives the delivery of personalized mobile data
offerings which increase user adoption, data usage, ARPU and brand recognition
through compelling end user experiences. Motricity powers over $2B of mobile
content revenues annually for 8 of the top 10 and billions of user impressions
for carriers and many leading enterprise customers. With more than 300 custom
mobile deployments, Motricity`s expert team is behind some of the most
innovative mobile content offerings over the last 12 years, serving as the
"brand behind the brand" for customers such as AT&T Mobility, Verizon Wireless,
T-Mobile, Alltel, CNN, FOX News, A&E and CondéNast. Its long standing
relationships with carriers, content providers and handset manufacturers put the
company in a unique position at the center of the mobile ecosystem. Partners
depend on the company`s technological superiority, broad carrier relationships
and ability to simplify complexity, which delivers quick time to implementation
and cutting edge campaigns. Products and services range from mobile portals and
storefronts to messaging aggregation. Motricity is headquartered in Bellevue, WA
and has offices in Durham, NC, the U.K., France and the Netherlands. For more
information, visit www.motricity.com.

Motricity
Jennifer Moranz, 425-638-8454
Jennifer.Moranz@motricity.com
or
PAN Communications
Lisa Astor, 978-474-1900
motricity@pancomm.com

Copyright Business Wire 2009