Vigilan Adds Mailer to Marketing Manager

New direct marketing function simplifies the creation and execution of postal
and email communications to potential residents

PORTLAND, Ore., Jan. 12 /PRNewswire/ -- Vigilan announced today it has
added a new direct marketing function to its Marketing Manager software called
Mailer. Mailer allows users to create template-based mailers for either postal
mail or email in only a matter of minutes. Once a template is created, it can
be saved and modified for on-going or future mailers saving more time and
effort in building consistent marketing communication initiatives with
potential residents.
Mailer allows users to save an unlimited number of templates that can be
used for event invitations, thank you notes for recent visits, open house
communication, newsletters, community announcements and more. Once a template
is created, users can select individuals inside Marketing Manager to receive
the email or postal mail to ensure the right communication goes out to the
right contacts including prospects, relatives or referral sources and their
relevant data with only a few simple steps. In addition, the logic used in
creating each list can be saved to ensure on-going communication is consistent
and relevant to that group.
"Before we created Mailer, customers were battling mail merge functions of
other word processing systems or html email systems external to Marketing
Manager. These systems are complex with multiple steps to merge the right
information," said Doug Fullaway, president and COO of Vigilan. "We have
simplified the process and given them easy access to saved templates for use
time and time again."
Pricing and Availability
Mailer is available now as a free upgrade to existing customers and is
included in all new purchases of the Marketing Manager.
About Vigilan
Vigilan is a leading operational management systems company for
independent living, assisted living and dementia care providers who need an
easier way to improve the quality of care and to profitably manage their
business. Unlike other systems providers, Vigilan offers an adaptive system
that can accommodate the variety of state regulations and individual facility
requirements. Core to the company's operational excellence suite of products
is the Administrator that, on average, increases revenue by $150 per resident
per month. To learn more visit us online at http://www.vigilan.com.
SOURCE Vigilan

Media, Jeni Cantley of MacKenzie Marketing Group, +1-503-225-0725,
jenic@mackenzie-marketing.com, for Vigilan