BeyeNETWORK Announces "An Evolutionary Approach to Master Data Management" Research Report and Web Seminar

BOULDER, CO, Jan 12 (MARKET WIRE) --
BeyeNETWORK(TM) announces the release of its latest research study: "An
Evolutionary Approach to Master Data Management." Conducted by industry
experts Claudia Imhoff and Colin White, this research report defines the
current state of master data management (MDM), explains the technical
components of MDM processing and provides practical advice on getting
started with a new initiative.

Key highlights include:

-- Business reasons for MDM
-- Benefits and hurdles for adopting MDM
-- MDM concepts and technologies
-- Best practices to implement an MDM solution

This research was sponsored by DataFlux, IBM and Teradata.

The report includes case studies from large and small organizations in a
variety of industries from manufacturing to transportation to financial
services. The customers' business drivers for adopting an MDM strategy are
discussed in the report, and each sponsor's master data management
solution overview is also provided.

"BeyeNETWORK is pleased to work with industry luminaries Claudia Imhoff
and Colin White to produce this second edition of master data management
research," says Ron Powell, Cofounder and Editorial Director of the
BeyeNETWORK. "The first research report was issued in September 2006, and
this installment helps clarify some of the misconceptions that have
cropped up as the technology has matured and presents a solid phased
implementation approach for those embarking on an MDM initiative."

The full report and an on-demand web seminar discussing the report are
available for immediate viewing at the BeyeNETWORK's research site:
www.BeyeRESEARCH.com.

About the BeyeNETWORK(TM)

The BeyeNETWORK is an online network of sites that provide free resources
for business intelligence professionals. The Network offers media in a
variety of formats to fit the needs of Network subscribers and visitors,
leading the industry with news, articles from industry experts,
newsletters, executive spotlights, podcasts, expert-hosted channels and
blogs. The Network's coverage extends beyond business intelligence to
include information management, data warehousing, analytics, performance
management, data integration, information quality and data governance. For
more information, visit the Network's flagship website at
www.BeyeNETWORK.com.

Contact:
Kym Wootton
Kwootton@BeyeNETWORK.com
303-339-7255

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