Awareness Recognized as a Strong Performer by Leading Independent Research Firm

WALTHAM, MA, Jan 12 (MARKET WIRE) --
Awareness, Inc., the social media marketing company, today announced that
Forrester has named the company as a strong performer in the January 2009
report The Forrester Wave: Community Platforms, Q1 2009, an assessment of
the state of the community platform market and how each of the leading
vendors stack up against each other.

Awareness, who builds online communities for companies who want to
leverage social media marketing to engage with their customers, build
their brand and increase revenues, was among the select companies that
Forrester invited to participate in its Q1 2009 Forrester Wave report. In
this evaluation, Awareness' personal top scores were for leadership,
breadth of offering, data and social features in the Awareness on-demand
Social Media Marketing Platform.

Although Forrester considers there to be more than 90 vendors in the
community platform space, Forrester filtered this list to only include 9
vendors, like Awareness, that offer strategy, education, implementation,
support and analytics services to brands. These companies were included in
this list due to their healthy growth, established experience serving
large brands and companies and their focus on interactive marketers, which
Forrester views as the likely adopters for community platforms to create
public, brand-sponsored communities.

"It's an honor to have our leadership, a category in this Wave, and hard
work be recognized by Forrester," said John Bruce, CEO of Awareness. "This
news combined with our launch of Sony's online community, which was
announced this week during CES, is a very exciting way for us to kick off
the New Year. Awareness is poised to continue creating innovative
solutions to help marketers tap into the benefits of social media, and
we're looking forward to continuing to deliver these in 2009."

Connect with Awareness:

Twitter: http://twitter.com/awareness

Facebook: Join our Social Media Marketing Best Practices
(http://tinyurl.com/9ycpzf) and Social Media Marketing Mavens
(http://tinyurl.com/7j7uop) Groups

LinkedIn: Join our Social Media Marketing Mavens Group
(http://tinyurl.com/7vrnpv)

Blog: Participate in the Awareness Online Community and Blog
(http://www.awarenessnetworks.com/community.asp)

About Awareness

Awareness builds online communities for companies who want to leverage
social media marketing to engage with their customers, build their brand,
and increase revenues. An early leader in enterprise social media,
Awareness works with some of the world's most respected companies,
including Kodak, McDonald's, Procter & Gamble, and Hershey's, to
transform their marketing and create deeper relationships with customers.
The Awareness solution features an on-demand Social Media Marketing
Platform that combines user-generated content and social networking with
security and control. Awareness also provides strategic guidance, best
practices, and expert services to design, implement, and manage social
communities.

Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is
headquartered in Waltham, Massachusetts.

Media Contact
Jennifer Gazin or Virginia Zimpel
awareness(at)launchsquad(dot)com
415.625.8555

Awareness Contact
Mike Lewis
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike

Copyright 2009, Market Wire, All rights reserved.

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