Business.com Honors Broadcasters & Sportscasters Mentoring Group With Grand Prize...

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Mon Jan 12, 2009 8:01am EST

Business.com Honors Broadcasters & Sportscasters Mentoring Group With Grand
Prize in What Works For Business Contest

Business.com contest to uncover the best solutions to today's business
challenges draws over 5,000 participants and awards nearly $30,000 to small
businesses across America.

SANTA MONICA, Calif., Jan. 12 /PRNewswire/ -- Business.com, the leading
business search engine, directory and pay-per-click advertising network, today
announced a broad cross section of small businesses as winners of its first
ever What Works for Business contest.  Designed to reward small businesses
finding practical solutions to today's market challenges, the 2008 contest
received entries from companies all over the United States and Canada.  After
a panel of business leaders narrowed the entries to 50 finalists across 10
categories, the business community cast more than 5,000 votes to select nine
category winners and one $10,000 grand prize winner: Broadcasters &
Sportscasters Mentoring Group (www.sportscastingcareers.com).  

(Logo: http://www.newscom.com/cgi-bin/prnh/20071113/CLTU067LOGO)

A sports broadcasting school and mentoring program located in Calabasas,
Calif., Broadcasters & Sportscasters Mentoring Group (BMG) received the
highest number of votes in both the Startup category and the contest overall.
As a fledgling venture with a niche audience, BMG faced a common challenge in
2008: building brand recognition on a shoestring budget.  BMG turned to the
Web for a comprehensive solution.  Its low-cost but effective approach relied
on email, online search marketing, social media outreach and e-commerce.  

"Winning the Business.com contest is an incredible honor that validates the
systems and processes we've put in place to ensure our continued growth," said
BMG founder Michael Madden. "This award proves that start-ups can rely on
ingenuity when investors are scarce, and that today's business challenges are
no more than obstacles waiting to be solved."

"All the businesses that participated in the What Works for Business contest
demonstrate the resourceful, entrepreneurial spirit at the heart of American
business," says Daniel Kehrer, Editor of Business.com and the U.S. Small
Business Administration's 2008 Journalist of the Year for the Los Angeles
region. "Now more than ever, Business.com is dedicated to meeting the needs of
businesses searching the internet for real solutions to their challenges."

The What Works for Business contest will also award each of the following
individual category winners $2,000 for their businesses:

Best Business Location Solution -- Rodeway Inn and Suites. This Colorado
Springs, Colo. Hotel successfully tackled the challenge of lost business due
to their location in a rough neighborhood by offering exceptional customer
value (uncompromising focus on quality, upgraded amenities, below market
rates) and by forming a very active local merchants association focused
community development and safety to improve the neighborhood.

Best Management Solution -- Coconut Grove Construction.  In a classic case of
turning around a business in the face of a recession, the owner of this Fort
Myers, Fla. company faced a 50 percent drop in sales last year and the loss of
an important business partner. By focusing the company on the most
recession-proof of the services they provided - roofing - and nearly doubling
advertising spend with a careful eye on return on investment, the company
increased revenue 92 percent and net income before taxes 354 percent.

Best Office Management Solution -- sweetriot: In need of an office manager but
with no budget to hire one, this socially responsible New York, NY chocolate
company got everyone involved to create a better workplace: "homebase"
employees split general office tasks, the company's Board members contributed
photo frames and gifts to support the office culture, and customers were
encouraged to submit and vote on a name for the company's new office.  

Best Money Solution -- Sew 'N Sew Bridal and Tuxedo. To save the considerable
expense of hiring models for bridal shows, this Lafayette, N.J. bridal store
turned to their most recent customers as models. These new brides can provide
clear testimonials about the company's service, plus they are thrilled for the
opportunity to wear their wedding gowns again.    

Best Operations Solution -- Clifton Billiards: The new owners of this popular
Clifton, N.J. pool hall wanted to renovate the space, which had changed very
little since the business started in the 1960s, but didn't have the funds due
to high energy bills running three times monthly rent. To reduce energy costs,
they replaced outdated lighting fixtures with more energy efficient models and
modified circuitry to be able to light individual pool tables rather than the
entire 6,000 square foot space.  

Best People Solution -- crowdSPRING: To replace a star employee as quickly as
possible, this Chicago creative services agency made an aggressive push into
social media, such as blogging, Facebook and Twitter, and attracted a large
number of highly creative and qualified candidates. 

Best Sales, Marketing & Customer Support Solution -- eyedia, design it again:
Located on historical Beargrass Creek and founded on the principle of
environmental responsibility, this Louisville, Ky. consignment store hosted a
"De-Bug the Beargrass" environment education event in conjunction with the
City of Louisville's removal of a Volkswagen Beetle embedded in the creek 30
feet below their store for over 30 years. 

Best Technology Solution -- Crescent Solutions: With little budget left after
an expensive corporate branding and identity redesign project, this Lake
Worth, Fla. consulting firm found success using online professional network
site LinkedIn as a cost-effective solution for marketing, advertising and
attracting new employees.

Best Web Presence Solution -- Berrien Metal Products: A manufacturing company
based in Buchanan, Mich., Berrien found, purchased and seamlessly transitioned
to a new domain name for the company web site without losing their existing
search engine rankings.

North American businesses can now enter the 2009 What Works for Business
contest by visiting http://whatworks.business.com and submitting any business
challenge they've faced and how they solved it.  Each month, a winner will be
determined by popular vote and featured prominently on Business.com.  

For more information on the 2008 What Works for Business contest winners and
finalists, including solutions to business challenges, visit
http://whatworks.business.com. 

About Business.com
Business.com, a wholly owned subsidiary of R.H. Donnelley Corporation, (Pink
Sheets: RHDC), is the leading business search engine, directory and
pay-per-click advertising network, serving more than 40 million business users
and thousands of advertisers every month. Business.com helps business decision
makers quickly find what they need to manage and grow their businesses, and
enables business-to-business marketing professionals to reach these users
wherever they are across the business Internet through premier partners,
including Forbes, Hoovers, and Financial Times. Business.com has been named to
the Inc. 500 as well as BtoB Magazine's Media Power 50.  The company was
recently named to Los Angeles Business Journal's List of Best Places to Work
for the second consecutive year.

    Media Contact:
    Dianne Molina
    Senior Manager, Corporate Communications
    310.586.4150
    dmolina@business.com




SOURCE  Business.com

Dianne Molina, Senior Manager, Corporate Communications of Business.com,
+1-310-586-4150, dmolina@business.com
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