True Religion Apparel Selects Oracle E-Business Suite Release 12 to Support Growing...

True Religion Apparel Selects Oracle E-Business Suite Release 12 to Support
Growing Business
Apparel Company to Use Oracle Accelerate Solution to Help Speed and Simplify
Implementation

NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- NRF 98th ANNUAL CONVENTION &
EXPO --
News Facts
* True Religion Apparel, a global leader in premium denim and related
sportswear, has selected the Oracle E-Business Suite Release 12
(http://www.oracle.com/applications/e-business-suite.html) to help
streamline its supply chain and financial operations and support the
company's long-term growth.
* To help ensure a rapid, cost-effective implementation, True Religion
invested in an Oracle Accelerate
(http://www.oracle.com/solutions/mid/accelerate.html) solution, a
pre-packaged application bundle designed for midsize companies. The
solution was supplied by DAZ Systems, a Certified Advantage Partner in
the Oracle PartnerNetwork, which also provided implementation services
and apparel related extensions.
* For True Religion, the Oracle E-Business Suite implementation is part
of a broader strategic initiative in which True Religion intends to
expand upon its product collections and improve inventory management to
meet the growing international consumer demand for its American-made,
vintage style jeans and related sportswear products.
* True Religion evaluated competing solutions and selected the Oracle
E-Business Suite because of its ease-of-use, ability to support future
growth, robust industry-specific functionality, and the application
hosting and management provided by Oracle On Demand.
* True Religion expects to use the Oracle E-Business Suite to create
short-term value and help ensure profitable growth by incorporating
day-to-day business flows and best practice processes drawn from the
retail sector into its operations.
* With the Oracle E-Business Suite, True Religion expects to
cost-effectively meet the current needs of the organization while
simultaneously benefiting from the breadth and flexibility of a
comprehensive solution to facilitate the company's growth.

Supporting Quotes
* "As a rapidly-growing midsize business, we selected the Oracle
E-Business Suite Release 12 because it has the flexibility and
capabilities we need to support our future growth," said John Dohm, VP
at True Religion Apparel. "To benefit from our investment quickly and
gain access to industry-specific functionality, we chose to use an
Oracle Accelerate solution from DAZ Systems, which will enable us to
more easily and cost-effectively deploy the applications."
* "True Religion is one of today's fast-growing success stories and
Oracle Accelerate is an ideal solution for rapidly deploying Oracle's
best-in-class solutions. Oracle Accelerate should deliver immediate
benefit to help True Religion continue to drive growth and expansion,"
said Tony Kender, Senior Vice President, Oracle Global Accelerate
Program Office.

Supporting Resources
* About True Religion Brand Jeans
(http://www.truereligionbrandjeans.com/company_profile.html)
* Oracle Accelerate (http://www.oracle.com/accelerate)
* Tony Kender's Oracle Accelerate Blog
(http://blogs.oracle.com/accelerate/)
* Oracle E-Business Suite Release 12
(http://www.oracle.com/applications/e-business-suite-release.html)
* Oracle On Demand (http://www.oracle.com/ondemand/index.html)
* Oracle in Retail (http://www.oracle.com/industries/retail/index.html)
* Oracle Retail Customer Success
(http://www.oracle.com/customers/industries/retail_dist.html)
* Oracle PartnerNetwork (http://www.oracle.com/partners/index.html)

About Oracle Retail
Oracle is the number one provider of innovative and comprehensive industry
software solutions for retailers -- enabling organizations to serve their
customers better by applying insight into daily business decisions for more
profitable results. With software that provides supply chain, operations,
merchandising, store systems, optimization as well as enterprise applications
and infrastructure software, Oracle partners with the world's leading retail
companies, including 20 of the 20 top retailers worldwide, to transform the
economics of their businesses.
About Oracle
Oracle (Nasdaq: ORCL) is the world's largest enterprise software company.
For more information about Oracle, please visit our Web site at
http://www.oracle.com.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020718/ORCLLOGO)
Trademarks
Oracle is a registered trademark of Oracle Corporation and/or its
affiliates. Other names may be trademarks of their respective owners.
SOURCE Oracle

Kevin Ruane, +1-650-506-6610, kevin.ruane@oracle.com, or Jessica Moore,
+1-650-506-8741, jessica.moore@oracle.com, both of Oracle