SAP Kicks off 2009 at the National Retail Federation Convention and Expo

NEW YORK and NEWTOWN SQUARE, Pa., Jan. 12 /PRNewswire-FirstCall/ --
Continuing its momentum and commitment to delivering innovative solutions to
retailers worldwide, SAP AG (NYSE: SAP) today announced its planned activities
for the world's leading retail event, the National Retail Federation (NRF)
98th Annual Convention and Expo, being held January 11-14 at the Jacob K.
Javits Convention Center in New York, NY.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)
Executive Roundtable Features Coldwater Creek, Hastens, Reliance Retail
Limited and Wawa
SAP will host an executive customer roundtable on Tuesday, Jan. 13 at 8:00
a.m. EST for media and industry analysts. SAP customers, including Coldwater
Creek, Hastens, Reliance Retail Limited and Wawa, will provide details on
their recent implementations and the role technology played in improving their
business processes. The panel, hosted by Verlin Youd, senior vice president of
Global Trading Industries for SAP, will provide an exclusive opportunity for
media and industry analysts to speak directly to retail executives about their
operations and future trends affecting their business, as well as how
technology fits with their strategies to weather the current economic storm.
SAP Provides the Solutions Retailers Need for Success
Investing in the right IT platform and solutions enables retailers to
simplify business processes and reduce costs. Attesting to this fact, over 500
retailers globally, including Sport Chalet and Life is good, went live or
upgraded in 2008 on SAP(R) solutions to address their industry-specific needs.
Visitors to the SAP booth at NRF (#1603) will see first-hand how the SAP(R)
for Retail solution portfolio enables retailers of all sizes to improve the
overall customer experience while increasing efficiency and reducing costs.
SAP solutions enable retailers to streamline their merchandise lifecycle,
integrate and manage customer information, gain a better understanding of
operations, deliver shareholder value and mitigate risk, as well as manage
their human resource and financial business processes.
SAP will also demonstrate how its extensive partner ecosystem complements
the company's solutions and delivers additional value to retailers. Visitors
to the SAP booth will be able to review SAP partner solutions and services
from Accenture, Capgemini, CIBER and IBM.
"Now more than ever the National Retail Federation provides an excellent
forum for industry leaders to meet and share experiences and keys to success
in today's challenging global economic climate," said Bob McFarland, recently
appointed senior vice president and general manager of the US Retail
Organization, SAP America. "SAP is proud to continue our support of NRF as a
leading organization that delivers industry solutions to enable retailers of
all sizes around the world to be best-run businesses."
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Contacts:
Natalie Fine, +1 212 653-1414, natalie.fine@sap.com, EST
Evan Welsh, +49 6227 7-67514, evan.welsh@sap.com, CET
Jim Sarlo, Burson-Marsteller, +1 312 596-3525, Jim.Sarlo@bm.com, CST

SOURCE SAP AG

Natalie Fine, +1-212-653-1414, natalie.fine@sap.com, EST, or Evan Welsh, +49
6227 7-67514, evan.welsh@sap.com, CET, both of SAP AG; or Jim Sarlo of
Burson-Marsteller, +1-312-596-3525, Jim.Sarlo@bm.com, CST, for SAP AG