Kia Amanti Achieves High Marks in the 2008 Strategic Vision Customer Delight Index(R)...

Kia Amanti Achieves High Marks in the 2008 Strategic Vision Customer Delight
Index(R) Report

Full-Size Sedan Tops Large Car Segment in Customer Delight

- 2008 Amanti recognized for meeting driver needs while remaining a great
value

- Full-size sedan applauded for offering impressive design, engineering and
fuel economy

IRVINE, Calif., Jan. 12 /PRNewswire/ -- Garnering another significant
accolade, Kia Motors America (KMA) announces the upscale Amanti topped the
large car segment in the 2008 Strategic Vision Most Delightful(R) Vehicle
study. According to the San Diego-based research firm, Most Delightful
vehicles meet owners' foundational needs while maintaining optional desires
which include thoughtful engineering, alluring design cues, performance and
fuel efficiency.

"As a safe, reliable and attractive full-size sedan, Amanti meets drivers'
needs at an exceptional price point," said Michael Sprague, vice president of
marketing, KMA. "Leading the Strategic Vision Most Delightful Vehicle study
is another example of Amanti's strengths and of Kia Motors' commitment to
providing a line-up embodying quality, fuel efficiency and value."

Having also topped the Strategic Vision SmartGreen IndexSM and Total Value
Index(R) in the large car segments and a recipient of a "Good" rating from the
Insurance Institute for Highway Safety (IIHS) in frontal and side impact crash
tests, the well-appointed Amanti offers outstanding safety features, luxury
and overall convenience in the full-size sedan segment. Amanti offers a long
list of standard amenities, including: eight airbags; leather seats, chrome
and wood accents; and a 3.8-liter all-aluminum DOHC V6 engine which generates
264 horsepower and 260 pound-feet of torque.

About Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia
Motors Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 640 dealers throughout the United States. For
2008, KMA recorded its 14th consecutive year of increased U.S. market share.
Kia Motors subscribes to a philosophy of building high value, high quality,
safe and dynamic vehicles. Kia Motors prides itself on producing vehicles
that are exciting and enabling and evoke the Kia tagline "The Power to
Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA."
Information about Kia Motors America and its full vehicle line-up is available
at its Web site - www.kia.com. For media information, including photography,
visit www.kiamedia.com.

SOURCE Kia Motors America, Inc.

Shelby Hunt of Zeno Group, +1-310-566-3985, Shelby.hunt@zenogroup.com, for Kia
Motors America, Inc.