Associated Food Stores selects KSS Retail for Price and Promotion Optimization

FLORHAM PARK, N.J.--(Business Wire)--
KSS Retail, a leading provider of retail price optimization solutions, announced
today that Associated Food Stores (AFS), based in Salt Lake City, will implement
the KSS Retail price modeling and optimization suite. Associated Food Stores is
an independent retailer-owned warehouse that services nearly 500 grocers in
eight western states. Leveraging the real-time predictive modeling of KSS
Retail, AFS will be able to model, refine and optimize pricing and promotions to
drive value for the consumers of their member stores.

"Our goal is to leverage the best solutions available to provide the right
guidance to our retailers, ensuring that they are able to deliver the utmost
value for their customers," said Brian Duff, senior vice president at Associated
Food Stores. "We conducted an extensive evaluation of the price optimization
solutions available in the market and chose KSS Retail because of the
consistent, measurable results that all of their customers are achieving."

Associated Food Stores joins a rapidly growing list of retailers that have
recently selected KSS Retail for price optimization, including Spartan, Raley`s,
Cumberland Farms, United Supermarkets, Lunds and Byerly`s, Sonae Portugal and
others.

"Associated Food Stores has thrived by providing their members with the
products, services and solutions that enable them to succeed in the market,"
said Lance Jacobs, chief execution officer of KSS Retail. "We look forward to
working with a very talented AFS team to provide their members with the
tremendous advantages of price optimization."

KSS Retail is a leading provider of price optimization with the only real-time,
self-learning price optimization solution for the grocery, chain drug,
convenience, general and on-line retail markets. KSS Retail is exhibiting in
booth #2259 at the annual National Retail Federation (NRF) show on January
12-13th, in New York City.

About Associated Food Stores

Associated Food Stores is an independent retailer-owned warehouse based in Salt
Lake City, Utah, providing complete warehouse facilities and services to nearly
500 grocers in eight western states. Associated can be found on the Internet at
www.afstores.com.

About KSS Retail

KSS Retail is a leading provider of price optimization solutions for the
grocery, convenience, chain drug, general and on-line retail industries. Retail
merchants use KSS Retail software to accurately model, forecast and optimize
retail prices for regular and promotional pricing by using an intuitive, fast,
merchant-friendly tool that integrates price modeling and optimization into the
daily work-flow of a merchant. KSS Retail price optimization customers
consistently achieve improved market share, sales and profit growth, and
enhanced competitive positioning. For more information, visit www.KSSRetail.com,
or contact Lyle Walker at (972) 733-0465, or at Lyle.Walker@KSSRetail.com. For
media inquiries, contact Roy G. Miller at (903) 422-5117, or at
rmiller@rgmcomms.com.

KSS Retail
Roy G. Miller, 903-422-5117
rmiller@rgmcomms.com

Copyright Business Wire 2009