The Clorox Company Expands Communication of Product Ingredients

New Web Site Will Make Ingredient Information Broadly Available
OAKLAND, Calif.--(Business Wire)--
The Clorox Company (NYSE:CLX) today announced plans to expand communication of
the ingredients in many of its products.

"More than ever, consumers want to know what`s in the products they use in and
around their homes," said Chairman and CEO Don Knauss. "We understand this and
are committed to providing a transparent list of product ingredient information
to help consumers make more informed choices."

Clorox`s initiative to increase communication about product ingredients started
with the Green Works line of natural cleaning products, which the company
introduced a year ago. On Jan. 19, Clorox plans to provide additional ingredient
information under a new section in the "Our Products" area of its corporate Web
site at www.TheCloroxCompany.com. By the end of calendar year 2009, the company
anticipates having ingredients posted on the site for all of its household and
industrial cleaning, disinfecting and auto-care products that are sold in the
U.S. and Canada.

The site will list in descending order ingredients that make up 1 percent or
more of the contents of a product by weight. Clorox will disclose in
alphabetical order ingredients that make up less than 1 percent of a product.
Fragrances, dyes and preservatives will be listed as such.

A commitment to quality and safety

In addition to the company`s focus on transparency in its product ingredients,
Knauss emphasized that quality and safety are always top priorities for the
company. Clorox`s longstanding policy is to ensure that its products are safe
when used as directed. The company`s products meet or exceed applicable industry
standards and laws governing product safety and the environment. Before Clorox
brings any product to market, all ingredients are assessed for factors such as
toxicity, sensitization and efficacy to ensure their safety.

"Our company's culture is based on deeply held values that guide us every day,"
Knauss said. "It starts with maintaining high standards in everything we do. We
maintain a strong commitment to the integrity of our products, and our standards
often demand more of us than what is legally required. This initiative is an
example of that commitment."

Visit www.TheCloroxCompany.com for more information on the company`s corporate
social responsibility principles.

The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products
with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of
consumers' most trusted and recognized brand names, including its namesake
bleach and cleaning products, Green Works natural cleaners, Armor All and STP
auto-care products, Fresh Step and Scoop Away cat litter, Kingsford charcoal,
Hidden Valley and K C Masterpiece dressings and sauces, Brita water-filtration
systems, Glad bags, wraps and containers, and Burt`s Bees natural personal care
products. With 8,300 employees worldwide, the company manufactures products in
more than two dozen countries and markets them in more than 100 countries.
Clorox is committed to making a positive difference in the communities where its
employees work and live. Founded in 1980, The Clorox Company Foundation has
awarded cash grants totaling more than $73.4 million to nonprofit organizations,
schools and colleges. In fiscal 2008 alone, the foundation awarded $3.7 million
in cash grants, and Clorox made product donations valued at $5.3 million. For
more information about Clorox, visit www.TheCloroxCompany.com.

The Clorox Company
Media relations
Dan Staublin, 510-271-1622
Aileen Zerrudo, 510-271-3075
Kathryn Caulfield, 510-271-7209
Investor relations
Li-Mei Johnson, 510-271-3396
Steve Austenfeld, 510-271-2270

Copyright Business Wire 2009