Public Relations Professional and Business Development Executive Join Medialink's...

Public Relations Professional and Business Development Executive Join
Medialink's Client Solutions Team

NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- Medialink Worldwide Incorporated
(Nasdaq: MDLK) today announced that a public relations strategist has joined
its Washington, D.C., office and a former media account director and Nielsen
account manager is now part of its team in New York.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090112/NE57437-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090112/NE57437-b)

Tomeka Rawlings is a Senior Account Manager in the company's office in the
nation's capital where she will work with governmental, association, and
corporate clients providing counsel and solutions in meeting their internet
and broadcast communications needs. Ms. Rawlings currently serves as the
President of the 650-member Washington, D.C., Chapter of the International
Association of Business Communicators (IABC).

Ms. Rawlings started her public relations career as an intern with the
National Press Office of the Federal Bureau of Investigation and at Shandwick
Public Affairs. Her professional experience includes communications management
positions at the National Medical Association; The Navy League of the United
States; the National SAFE KIDS Campaign; and the Consortium for Oceanographic
Research and Education.

"Tomeka brings us talent, experience, and an inside perspective of the
Washington marketplace as its importance increases with the incoming Obama
administration," said Laurence Moskowitz, Medialink President and Chief
Executive Officer. "We have a long and rich history in the nation's capital
helping professional communicators better reach their audiences with the power
of video and audio. Tomeka joins a strong team of professionals and an office
and client base that dates back two decades."

Nellie Chung has joined Medialink as an Account Manager in its New York
headquarters. Ms. Chung's professional career includes four years in business
development providing client management solutions for The Nielsen Company.

Ms. Chung began her career at New York Entertainment before taking her first
sales position as a Senior Account Executive at Encompass Media. She is a
former Fashion Account Executive at Gerard Bedouk Publishing and was most
recently a Senior Account Director at Vidicom. She earned her Bachelor of Arts
degree in Communications with a minor in Sociology from the University of
Massachusetts at Amherst and studied abroad at Yonsei University in Seoul,
South Korea.

"Nellie brings us media experience and an understanding of the use of visual
media in meeting the communications challenges of public relations and
marketing professionals," said Jack Serpa, Senior Vice President of Client
Solutions. "She also joins a team of seasoned professionals who provide
guidance and execution of communications campaigns for a wide range of
corporate clients as well as to leading public relations and marketing
agencies."

About Medialink:

Medialink is a global leader in providing unique news and marketing media
strategies and solutions that enable corporations and organizations to inform
and educate their audiences with maximum impact on television, radio and the
Internet. Based in New York, Medialink maintains offices throughout the
United States.

With the exception of the historical information contained in the release, the
matters described herein contain certain "forward-looking statements" that are
made pursuant to the Safe Harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements in this release are
not promises or guarantees and are subject to risks and uncertainties that
could cause our actual results to differ materially from those anticipated.
These statements are based on management's current expectations and are
naturally subject to uncertainty and changes in circumstances. We caution you
not to place undue reliance upon any such forward-looking statements, which
speak only as of the date made. Actual results may vary materially from those
expressed or implied by the statements herein. Such statements may relate,
among other things, to our ability to respond to economic changes and improve
operational efficiency, the benefits of our products to be realized by our
customers, or our plans, objectives, and expected financial and operating
results. Forward-looking statements may also include, without limitation, any
statement relating to future events, conditions or circumstances or using
words such as: will, believe, anticipate, expect, could, may, estimate,
project, plan, predict, intend or similar expressions that involve risk or
uncertainty. These risks and uncertainties include, among other things, our
recent history of losses; our ability to achieve profitability; potential
regulatory action; worldwide economic weakness; geopolitical conditions and
continued threats of terrorism; effectiveness of our cost reduction programs;
the receptiveness of the media to our services; changes in our marketplace
that could limit or reduce the perceived value of our services to our clients;
our ability to develop new services and market acceptance of such services,
such as Mediaseed(R); the volume and importance of breaking news, which can
have the effect of crowding out the content we produce and deliver to
broadcast outlets on behalf of our clients; our ability to develop new
products and services that keep pace with technology; our ability to develop
and maintain successful relationships with critical vendors; future
acquisitions or divestitures, which may adversely affect our operations and
financial results; the absence of long term contracts with customers and
vendors; and increased competition, which may have an adverse effect on
pricing, revenues, gross margins and our customer base. More detailed
information about these risk factors is set forth in filings by Medialink
Worldwide Incorporated with the Securities and Exchange Commission, including
the Company's registration statement, most recent quarterly report on Form
10-Q, most recent annual report on Form 10-K and other publicly available
information regarding the Company. Medialink Worldwide Incorporated is under
no obligation to (and expressly disclaims any such obligation to) update or
alter its forward-looking statements whether as a result of new information,
future events or otherwise.

SOURCE Medialink Worldwide Incorporated

Lawrence Thomas, Chief Operating Officer of Medialink Worldwide Incorporated,
+1-212-682-8300, lthomas@medialink.com