Kinetic Mobile Re-Brands As Joule

Mobile Marketing Agency Now a Stand-alone Agency within GroupM

NEW YORK, Jan. 12 /PRNewswire/ -- Kinetic Mobile, the full service mobile
marketing agency, announced today its worldwide rebranding as Joule.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090112/NY57602LOGO)

The agency, established in 2007, will continue to offer its clients best in
class mobile marketing services and build upon its outstanding record of
delivering innovative thinking and implementation.

The re-branding coincides with the re-positioning of Joule as an independent
agency within the GroupM network that will act as GroupM's preferred partner
for the execution of mobile marketing campaigns.

"Joule's deep mobile expertise and track record of success will keep GroupM at
the forefront of mobile marketing," said Rupert Day, GroupM COO. "Joule is an
important part of GroupM's strategy to offer additional services to our
agencies when it results in greater value for their clients."

Jay Altschuler, Lead Communications Manager at Unilever said "Joule has been a
reliable and innovative partner for us. We look forward to continuing our
collaboration with Joule as we expand our use of the mobile channel."

With offices in New York and London, Joule offers its clients a full range of
mobile marketing services - from campaign strategy through implementation and
measurement - and has the ability to execute campaigns across all mobile
channels. Joule also offers mobile media planning and buying services.
Joule's campaign for Virgin Atlantic, which was collaboration with creative
agency McKinney, recently received the MIXX Award for best mobile campaign of
the year from the Interactive Advertising Bureau.

Michael Collins, CEO of Joule commented, "The growing number of brands
employing mobile marketing in the current economic climate is a testament to
the power and value of this channel. Joule looks forward to working with
clients to deliver on the tremendous value of mobile, which we believe will
prove to be an integral part of maximizing marketing investment now and in the
future."

Joule will begin operating under its new name with immediate effect.

About Joule
Joule is a global leader in providing a full range of mobile marketing
services to advertisers and agencies, from campaign strategy through
implementation and measurement across all mobile channels. Joule is a division
of Kinetic Worldwide, a 50-50 joint venture between WPP and the previous
shareholders of Poster Publicity. Kinetic Worldwide employs over 900
professionals across 42 offices worldwide and had global billings of
US$4.4billion. Joule's offices in New York and London serve clients across the
Americas and Europe. Global operations are headquartered in New York. Visit
www.jouleww.com.

About GROUPM
GroupM is the leading global media investment management operation. It serves
as the parent company to WPP media agencies including MAXUS, MediaCom,
Mediaedge:cia and Mindshare. GroupM's primary purpose is to maximize the
performance of WPP's media communications agencies on behalf of their clients,
shareholders and people by operating as a parent and collaborator in
performance-enhancing activities such as trading, content creation, sports,
digital, finance, proprietary tool development and other business-critical
capabilities. The agencies that comprise GroupM are all global operations in
their own right with leading market positions. The focus of GroupM is the
intelligent application of physical and intellectual scale to benefit trading,
innovation, and new communication services, to bring competitive advantage to
its clients and its companies.

SOURCE Kinetic

Amy Kelly, +1-212-796-8371, amy.kelly@jouleww.com, or Michael Collins,
+1-212-796-8382, michael.collins@jouleww.com, both for Kinetic