New Vitamin Targets Health Needs of Firefighters

CHANDLER, Ariz., Jan. 12 /PRNewswire/ -- When the alarm sounds, firefighters
can't hit the snooze button; they have to move -- and their bodies pay the
price. However, firefighters can now benefit from a specialized nutritional
supplement made specifically for them.

Employee Vita, a Chandler, Arizona-based vitamin company, recently introduced
Firefighter Vita, a new nutritional supplement targeted toward the specific
dietary needs of firefighters. The web-based vitamin company is the first of
its kind to offer supplements that address the health needs of people in
certain occupations.

"The needs of firefighters are different from those of people in other
occupations," said Brett Waslefsky, president of Employee Vita.
"Unfortunately, emergencies are unpredictable. Firefighters' bodies must go
from a state of rest to a state of full motion and alertness with the sound of
the firehouse alarm. This can be extremely taxing, especially over time."

Firefighter Vita targets the specific physical stresses that firefighters
experience, he said.

While developing the new supplement, Waslefsky researched the ailments most
often plaguing firefighters as a result of their occupation. He found that a
staggering number suffer from cardiovascular problems. In fact, the number-one
killer of firefighters isn't fire or smoke inhalation -- it's heart disease.
He also found that joint pain, exposure to pathogens and pollutants, and a
lack of energy and stamina top their list of health concerns.

"Firefighters experience a great deal of physical and emotional stress on the
job," he said.

They must respond instantly when called; they have no time to properly stretch
before donning pounds of protective gear. They must lug tanks and hoses up and
down ladders and stairs. Sometimes they even have to carry other people to
safety. These activities can really take a toll on the heart and joints of
even young firefighters, he said.

"In the business of saving lives, firefighters can't afford to be sick,"
Waslefsky said. "Firefighter Vita allows them to take care of themselves so
they can take care of others. No other product on the market addresses a
firefighter's unique health needs like this," he said.

What makes Firefighter Vita different than other supplements?

"Our 'proprietary blends' are the key," Waslefsky said, referring to the
targeted blends of vitamins, herbs and minerals.

This targeted mix of herbs and nutrients address the specific needs of a
firefighter. For example, Vitamin K-2 and Omega EPA/DHA protect and strengthen
the heart, while Glucosamine and the anti-inflammatory herb Green-Lipped
Mussel help maintain joint health.

"We are so proud of our Employee Vita product family," he said. "Teachers,
nurses, truckers, firefighters -- they are all vital to our economy, our
children, and our health. They improve our lives in so many ways, but not many
people take care of them. We are happy to offer products that will help these
unsung heroes live happier and healthier lives."

CONTACT:
Brett Waslefsky
Employee Vita
P.O. Box 11955
Chandler, AZ 85248
E-mail: brettw@employeevita.com

Website: http://www.EmployeeVita.com

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SOURCE Employee Vita

Brett Waslefsky of Employee Vita, brettw@employeevita.com