Convenience Stores Turn to Kronos® for Best Hires in a Down Economy

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Mon Jan 12, 2009 9:00am EST

Surge in job applicants and fewer job openings drive demand for higher levels of
precision in retail selection and hiring


NEW YORK--(Business Wire)--
The current macro-economic climate has created a massive selection and hiring
challenge in retail. For convenience store operators, the challenge is further
magnified as hiring quality associates across hundreds of locations is a
daunting but critical task for ensuring a consistent customer service
experience. The job applicant pool is much larger now, with candidates from
varied backgrounds applying for hourly retail jobs, while open positions have
dropped significantly from a year ago. With superior customer service being
imperative moving forward, and turnover remaining a costly challenge, leading
convenience stores are turning to the selection and hiring solution from Kronos®
Incorporated to hire and retain the best associates. 

Reducing turnover costs; improving retention

Love`s Travel Stops & Country Stores recently selected the Kronos solution for
effective selection and hiring to improve retention. "For long-term success, we
picked Kronos to help us make a difference in our selection of best-fit
candidates," noted Matt Thompson, director of recruiting at Love`s. "We expect
to improve retention as well." Love's Travel Stops & Country Stores operates
more than 200 locations in more than 30 states. 

Sourcing is not a challenge but selecting the best is

SAPP Bros. Travel Centers noticed a surge in the number of candidates looking
for work this year, which made the selection process more challenging. "With the
Kronos solution already implemented, we had access to superior selection tools
to face the enhanced challenges this year," said Mary Eriksen, human
resources/safety manager at SAPP Bros. Travel Centers. "We are receiving
significantly higher numbers of applications this season representing a wide
range of experience and qualifications. However, our mission is clear - we need
people who understand customer service - but without Kronos, it would have been
a much more difficult challenge to navigate through this extensive applicant
pool to select and hire the best associates that can deliver superior service."
SAPP Bros. Travel Centers operates 16 travel centers across eight states. 

Improving efficiencies in selection and hiring processes

Tesoro Petroleum Corporation wanted a solution that would reduce inefficiencies
associated with manual selection and hiring processes. "Automating with the
Kronos system has enabled job seekers to have access to 24/7 online
applications," said Patrick Chalfin, retail human resource manager at Tesoro.
"We quickly realized the benefits of the greater efficiency in our application
management and hiring process with Kronos. Also, an easy hiring tool that helps
to select and hire only the best available candidates is an added bonus." Tesoro
Petroleum currently operates 275 stores primarily in Alaska, California, Hawaii,
and several other Western states. 

"The strong interest that we continue to see among convenience stores drives
home three key points," said Steve Earl, director of marketing, Talent
Management Division at Kronos. "First, as surprising as it sounds, turnover
continues to exist in retail, and it`s costly. Second, finding and hiring the
right people to deliver quality service becomes even more challenging when the
applicant pool is as broad as it is now. An applicant tracking system is not the
need of the hour; an effective selection tool is. Third, there is no better time
than now to implement solutions that improve efficiencies." 

Built upon client-specific success criteria based on industry, company, and job
requirements; behavioral assessments developed specifically for the hourly
workforce; and easy-to-use behavioral interview tools, the Kronos solution is
designed to consistently improve the quality of hires. 

Earl added, "When you`re hiring hourly staff, the focus is less about finding
that single star performer and more upon improving the quality and consistency
of the overall workforce at every location. Retailers, now more than ever, need
to be laser focused on reducing inefficiencies, hiring the best, and providing
superior customer service at store level." 

Kronos made this announcement from the National Retail Federation`s (NRF) 98th
Annual Convention & Expo being in held in New York from Jan. 11-14. Kronos is
exhibiting in booth #2123. 

About Kronos Incorporated

Kronos Incorporated empowers organizations around the world to effectively
manage their workforce. At Kronos, we are experts who are solely focused on
delivering software and services that enable organizations to reduce costs,
increase productivity, improve employee satisfaction, and ultimately enhance the
level of service they provide. Kronos serves customers in more than 60 countries
through its network of offices, subsidiaries, and distributors. Widely
recognized as a market and thought leader in managing the workforce, Kronos has
unrivaled reach with more than 30 million people using a Kronos solution every
day. Learn more about Kronos at www.kronos.com. 

© 2009 Kronos Incorporated. Kronos and the Kronos logo are registered
trademarks. All other product and company names mentioned are used for
identification purposes only and may be trademarks of their respective owners.





Kronos Incorporated
Indrani Ray-Ghosal, 978-947-3042
indrani.rayghosal@kronos.com

Copyright Business Wire 2009

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