Torex Introduces the Future of Customer Engagement with New Loyalty System

Torex Loyalty Supports Clienteling by Allowing Retailers to Create Personalised
Offers for Customers and Send Them via Text Message, Bluetooth and Email
NEW YORK--(Business Wire)--
Torex Retail Holdings Limited (Torex) today launches its Torex Loyalty system at
Retail`s BIG Show, the NRF`s 98th Annual Convention & EXPO. Torex Loyalty
enables retailers to achieve unrivalled insight into customers spending
behaviour and transform this into revenue growth. The system is a
platform-independent, modular multi-channel system that integrates with a
retailer`s existing in-store technology to provide a comprehensive promotions,
communications and analysis package.

Torex Loyalty offers retailers the ability to proactively drive sales and
influence customers` spending. With Torex Loyalty, retailers are able to collect
and store key information about customers and their shopping habits regardless
of where they shop, be it in-store or on the web. They can then use this
information to build an accurate picture of consumer demand, designing
promotions precisely tailored to fit the needs of individual customers based on
the insights provided.

With advanced data analysis capabilities, Torex Loyalty is able to help
retailers predict which promotions will appeal most to certain types of shopper,
and can even simulate the overall effects of a campaign on a retailer`s
business, allowing them to assess the potential return on investment.

Replacing outdated coupon-based systems, Torex Loyalty can also communicate
offers using methods better suited to the lifestyles of today`s consumers, such
as sending a text message containing details of an offer to a customer`s mobile
phone, or an email to their personal account. Retailers can also make use of SMS
and Bluetooth technology to instantly alert customers to offers when they visit
a store.

The system enables retailers to accept promotions across multiple touch points,
allowing them to reach all their customers, regardless of their preferred method
of shopping.

Doug Hargrove, Chief Marketing Officer at Torex, comments: "In today`s trading
environment it is crucial that retailers fully understand their customers`
needs, and are able to closely engage with them. Torex Loyalty provides a clear
insight into shopping habits and uses this information to predict demand so that
retailers can proactively target customers with relevant offers. The system will
help retailers drive profits by retaining more customers, increasing average
customer spend whilst capturing a greater share of their market and reducing
costs."

Press kit materials, and other recent announcements, are available online at:
www.virtualpressoffice.com/kit/TorexNRF2009.

About Torex - www.torex.com

Torex is the leading global provider of innovative, integrated technology
solutions to the extended retail marketplace.

Torex has 20 years` experience of working in partnership with the world`s most
forward-thinking retail, petroleum and convenience and hospitality brands to
entice, engage and retain their customers.

Over 7,000 customers worldwide depend on our proven, best-in-class solutions and
knowledgeable industry experts to help them identify, define and deliver a more
personal and qualitative experience for each customer, and to maximise
profitability, increase return on investment and achieve competitive advantage.
Torex customers include McDonald`s, Tesco and Selfridges.

Torex
Vickey Wallis
Tel: +44 (0)870 905 1300
Mobile: +44 (0)7967 036490
vickey.wallis@torex.com

Copyright Business Wire 2009