OKI Data Americas Unveils New, Cost-Efficient Printing Solutions for Retail Environments at NRF 2009

Leading printer manufacturer donates to the fight against breast cancer for
every attendee photo taken with its classic Pink Cadillac as part of the Color
Me OKI program
MOUNT LAUREL, N.J.--(Business Wire)--
OKI Data Americas, which markets its products under the OKI® Printing Solutions
brand, will unveil several industry-leading solutions and provide insight into
the top printing technology trends at the 2009 National Retail Federation`s
(NRF) Annual Convention and Expo in New York City (January 12-13). At this
year`s show, OKI Data Americas will offer retailers an array of efficient
solutions to streamline workflow processes. By increasing merchandising
effectiveness and productivity, OKI Printing Solutions` customized products and
solutions leave retailers with more time to serve customers and more
capabilities to increase their business profits.

At Booth #201, OKI Printing Solutions will demonstrate the newest additions to
the company`s product and solutions portfolio. These new products provide
retailers with money and time-saving printing solutions from headquarters to
in-store to back office.

New products include:

* The MC860 color MFP Series, first in its class1 to deliver tabloid printing,
copying, faxing and scanning capabilities in a small footprint and at an
affordable price. HD Color and Single Pass Color technologies are featured for
outstanding color output on a variety of media - perfect for in-store
merchandizing.
* A new compact series of thermal label printers, including LP441, LP470, LP480
provide the fastest speeds and highest print resolution of any other portable
label printer in its class2, available with an industry-leading, one year
overnight exchange warranty - the only one in the industry.

"Our passion and focus on finding real solutions for our partners is what sets
us apart from other printing manufacturers, and this is particularly true in the
retail industry," said Terry Cruikshank, Senior Manager of Industry Marketing at
OKI Data Americas. "Our specific knowledge of the industry and strong customer
relationships enable us to deliver solutions that improve, optimize and increase
retailers` efficiencies and reduce costs."

NRF attendees will have the opportunity to experience the following:

* Discover how OKI Printing Solutions is redefining Color MFP with its line of
innovative and award winning Tabloid and Letter-Sized Color MFPs, headlined by
the launch of the MC860 MFP Series.
* Learn how the Real Time Sign System gives retailers in-store merchandising on
demand, implementing color into your store while managing costs at the same time

* See the complete line of label and POS receipt printers with antibacterial
housing, wireless connectivity and industry-leading warranties
* Find out how to ensure complete print security with FollowMe Secure Document
Output Management from Ringdale.
* Have your photo taken with 1950s Automotive Classic, 1959 Pink Cadillac Series
62 Convertible and join the Color Me OKI program`s drive to survive breast
cancer.

As part of the Color Me OKI philanthropic program, OKI Data Americas will also
give one lucky attendee the opportunity to win a Pink Vespa GTS 250 autographed
by three-time Emmy award winning actor James Gandolfini. The Pink Vespa will be
displayed onsite along with the 1950s Automotive Classic, 1959 Pink Cadillac
Series 62 Convertible which represents the company`s philanthropic program
supporting the fight against breast and colorectal cancers. Attendees can pose
in front of the classic Pink Cadillac and receive their complimentary photos
printed on OKI Data Americas` HD color printers. For every photo taken during
NRF, OKI Data Americas will make a five dollar donation to the OctoberWoman
Foundation, a Park Ridge New Jersey-based non-profit organization that supports
diagnostic and breast cancer treatment options.

The Color Me OKI philanthropic program uniquely pairs vintage cars with live
entertainment to help support and celebrate the strong women, family and friends
that are fighting breast cancer. The personal program stays true to the
company`s passion for customer intimacy, which it does by engaging with
customers on a one-on-one basis to understand their needs.

All OKI Printing Solutions` products are built on parent company OKI Data
Corporation`s history of leadership and innovation in color printing. It is
based on printing technologies advanced by OKI Data Corporation, such as digital
LED technology and Single Pass Color™. This technology allows OKI Data to
manufacture products that require fewer moving parts for increased reliability.

OKI Printing Solutions products are backed by comprehensive support from
authorized OKI Printing Solutions Dealers. In addition, the company provides
live, toll-free technical support 24 hours a day, 7 days a week, 365 days a
year, with agents based in North America.

About OKI Data Americas, Inc.

OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of
OKI Data Corporation of Japan, markets PC peripheral equipment and customized
document management solutions under the OKI Printing Solutions brand, including
digital color and monochrome printers, color and monochrome multifunction
products, serial impact dot matrix printers and thermal label printers, as well
as a full line of options, accessories and consumables. OKI Data Americas takes
a consultative approach to supporting every customer`s needs and delivering
individualized print solutions that optimize business performance. The company`s
innovative technology is backed by Tokyo-based parent company Oki Electric
Industry Co., Ltd., a world leader in information processing systems,
telecommunications and electronics; and an approximately $7.1 billion
multinational corporation according to its FY 2007 financial reporting. Keeping
its customers needs top of mind, OKI Data Americas is ISO 9001:2000 certified
and most products have earned the ENERGY STAR certification. As an extension of
the company`s dedication to its customers, OKI Data Americas created the Color
Me OKI philanthropic program to support breast and colorectal cancers. The
program celebrates those touched by both causes with vintage vehicles and
musical entertainment at fundraising events nationwide. For more information,
please visit www.colormeoki.com

About the OctoberWoman Foundation

The Foundation`s mission is to eradicate breast cancer by supporting gene
research at Columbia University Medical Center, and by educating all women
towards heightened awareness and prevention of the disease. A Park Ridge New
Jersey-based non-profit organization, the OctoberWoman Foundation supports
diagnostic and breast cancer treatment options which are less toxic to the body.
For more information, log onto www.OctoberWoman.org.

About Ringdale Inc.

Ringdale Inc. is an innovative technology leader in network enhancing
connectivity solutions. In 1997, Ringdale introduced FollowMe to provide
organizations with secure document output management. Today, FollowMe is used by
thousands of organizations in a wide variety of industries worldwide. Ringdale,
part of the Network Technology PLC Group, is based in the United States and
United Kingdom with offices in France, Germany, Japan, Hong Kong, Singapore and
Dubai.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA, Single
Pass Color T.M. and design Reg. T.M. OKI Data Corp.

1 As compared to HP CM4730, HP CM6030f and Xerox 8860/D, according to product
information listed on each of the manufacturers` website as of December 31,
2008.

2 As compared to Zebra MZ220, Pazar Monarch Sierra Sport 2 and O`Neil Products
Macro Flash 2t and 4t, according to product information listed on the
manufacturer`s website as of December 31, 2008.

Domus, Inc.
Shannon Wray, 215-772-2188
swray@domus1.com
or
OKI Data Americas
Susan Kirvan, 856-222-7258
skirvan@okidata.com

Copyright Business Wire 2009