Quattro Wireless Simplifies Mobile Advertising Planning and Buying for Advertisers and Agencies

Quattro`s Mobile Ad Network to Collaborate with Microsoft Advertising to Promote
Integrated and Simplified Mobile Advertising Planning
WALTHAM, Mass.--(Business Wire)--
Quattro Wireless (www.quattrowireless.com), North America`s premier mobile ad
network, today announced a strategic relationship with Microsoft Advertising to
help advertisers and agencies plan, buy and execute mobile advertising as part
of their integrated marketing campaign.

Quattro`s sophisticated ad targeting platform and premier publisher inventory
will have the ability to accept traffic from Microsoft Advertising`s Atlas Media
Console buy-side ad serving technology, which will offer advertisers and
agencies an efficient option in setting up, tracking, billing and measuring an
integrated mobile campaign.

With this strategic collaboration, mobile campaigns are set-up through Microsoft
Advertising`s Atlas Media Console and, together with Quattro`s ad-targeting
platform, can be seamlessly served across any publisher within the Quattro Ad
Network. The Quattro partner integration simplifies the complexity of mobile
media planning and buying by refining the targeting method and dynamically
serving ads based on the consumer`s mobile device and relative screen size.
Additionally, media planners and buyers will be able to work directly with
Quattro`s premier publisher network to extend their reach and placement options.

"We view our relationship with Microsoft as a watershed moment for the mobile
advertising industry," said Steven Rosenblatt, Vice President of Advertising
Sales for Quattro Wireless. "We are seeing unprecedented demand for buying
mobile advertising inventory and this critical solution will simplify the
process for the advertisers and agencies and revolutionize how they buy, manage
and measure their media campaigns."

"Advertisers are eager to track and measure their digital advertising campaigns
holistically, across the PC, mobile devices and other emerging technologies,"
said Ryan Mackle, director of Display Sales Product Management for Microsoft
Advertising. "We are excited to enable our customers with the tools and services
they need to measure media across the digital channels."

The relationship illustrates Quattro`s leadership in media buying and planning
solutions and their vision for advancing mobile as a key marketing platform. All
agencies using Microsoft Advertising`s Atlas Media Console will be able to take
advantage of the built-in advertising tools for increased accessibility to
Quattro`s network and simplified processes for the inclusion of mobile
advertising.

Other product or service names mentioned herein are the trademarks of their
respective owners.

About Quattro Wireless

Quattro Wireless is North America`s best performing mobile advertising network,
specializing in taking wired assets to the wireless world. With the industry`s
only pre- and post-click technology platform, Quattro provides category leading
publishers and premium branded advertisers with a turnkey solution to extend
their Internet offering to the mobile web. Advertisers partner with Quattro to
design, develop and serve targeted and interactive campaigns to the highly
engaged Quattro Network audience. Publishers leverage Quattro`s proprietary
mobilization technology and interactive feature set to launch dynamic, ad
supported mobile web versions of their wired web sites. Quattro Wireless was
founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass.
For more information, please visit www.quattrowireless.com.

Quattro Wireless
Melissa Lynch or Amy Hunter
949-608-0276
quattro@globalresultspr.com

Copyright Business Wire 2009