Charlotte Russe Selects Experian FootFall for Traffic Counting, Reporting and Sales...

Charlotte Russe Selects Experian FootFall for Traffic Counting, Reporting and
Sales Analysis

Retailer relies on Experian FootFall data to refine marketing and sales
strategies

SCHAUMBURG, Ill., Jan. 12 /PRNewswire/ -- With a record number of retailers
filing for bankruptcy protection, keeping the shop doors open in today's
economy requires a sound strategy built on a foundation of detailed, accurate
and usable data.

Charlotte Russe, a retailer offering clothing and accessories to young,
fashion-conscious women in their teens and early 20s, selected Experian(R)
FootFall(R) to measure, track and analyze store traffic patterns and customer
conversion rates. The data also can be used to analyze marketing campaign
success and determine labor and staffing needs.

Like many retailers, Charlotte Russe looked at daily sales reports but didn't
know how many customers were coming through their doors or where they browsed
once inside. They didn't have a clear picture of the missed opportunity to
convert a browser to a customer.

"We began by establishing foot-traffic data for a sampling of Charlotte Russe
stores and overlaid store revenues to calculate traffic-to-sales conversion
rates for those locations," said Rick Erwin, senior vice president and general
manager for Experian. "We found specific stores, including some locations with
very high revenues, that have substantial opportunity for increased traffic
conversion rates."

The data and analysis showed how many people entered the stores throughout
various times during the day and if they made a purchase.

"We're using this information to adjust merchandising and staffing to increase
conversion that will lead to increased profits," said Traci Lawson, director
of service solutions for Charlotte Russe. "Experian FootFall offers
flexibility and real-time reporting, something that was lacking in the other
providers we considered."

The chain will align resources to increase conversion rates across the brand.
"With more than 500 stores, increasing our conversion rates by only a few
percentage points will have significant impact on our profits," said Lawson.

About Experian
Experian is a global leader in providing information, analytical and marketing
services to organizations and consumers to help manage the risk and reward of
commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals,
markets and economies, Experian partners with organizations around the world
to establish and strengthen customer relationships and provide their
businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to
make financial and purchasing decisions with greater control and confidence.
Clients include organizations from financial services, retail and catalog,
telecommunications, utilities, media, insurance, automotive, leisure,
e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Experian has corporate headquarters in
Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and
Nottingham, UK. The Group employs approximately 15,500 people in 38 countries
worldwide, supporting clients in more than 65 countries around the world.
Continuing sales for the year ended March 31, 2008, were in excess of $4
billion.

For more information, visit www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks
of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of
their respective owners.

Contact: Jennifer Marshall
Experian Public Relations
1 224 698 8798
jennifer.marshall@experian.com

SOURCE Experian

Jennifer Marshall of Experian Public Relations, +1-224-698-8798,
jennifer.marshall@experian.com