Prudential Rand Realty Introduces `Make Your Move` Guarantee for Home Buyers

Brokerage will waive sales commission if buyers do not recoup their initial
investment
WHITE PLAINS, N.Y.--(Business Wire)--
Prudential Rand Realty has introduced "Make Your Move," a unique program where
the company will waive its listing commission if someone who buys a home is not
able to recoup their purchase price when they sell the house in the future.

"Right now, our biggest obstacle to home sales is consumer confidence. People
are afraid to make a leap into this market," said Matt Rand, managing partner
with Prudential Rand Realty.

"Prudential Rand Realty`s `Re-List for Free Guarantee` vividly shows how
confident we are that prices will rise - we`re putting our money where our mouth
is and telling people we`ll sell their home for free if it hasn`t risen in value
by the time they decide to sell," said Rand. "Most people stay in their homes at
least five-to-seven years, and we`re absolutely confident prices will rise
between now and then. We hope this will give nervous buyers the confidence they
need to buy a home today."

The "Make Your Move" promotion is open to all people who purchase a home through
Prudential Rand Realty as their primary residence by March 31st and then re-list
the home for sale with the firm. Details and limitations are available at any of
Prudential Rand`s 19 offices throughout the Hudson Valley.

"If they buy through Prudential Rand Realty and they list to sell with us and
the home`s sale price does not meet or exceed the price they paid, we`ll waive
our commission," said Rand. "It`s as simple as that."

Rand noted that his firm was among the first to report signs of a downturn in
the market during 2005, and he said there is a growing consensus that prices now
have reached the bottom of the correction cycle.

"The Hudson Valley real estate market has held up very well during this down
cycle, especially in comparison to the other markets that are dominating the
headlines," said Rand, whose firm is the largest in the Hudson Valley with more
than 700 sales associates. "We think prices are at or near the bottom of the
cycle and we definitely believe prices will increase during the next
five-to-seven years. We`re so confident that it`s a good time to buy a home that
we`re willing to bet our future commissions on this belief."

Prudential Rand Realty, founded in 1984, is the No. 1 real estate brokerage in
the Greater Hudson Valley with 19 offices serving Westchester, Rockland and
Orange counties. Based on market share, Rand is the No. 3 real estate company in
Westchester, No. 1 in Rockland and No. 1 in Orange. The company has more than
700 sales associates. Rand`s Web sites are www.prudentialrand.com,
www.randmortgage.com and www.randcommercial.com.

MCM
Lisa Kelly Engel, 845-352-3650

Copyright Business Wire 2009