Party City to Go Live with Tomax® Retail Analytics Solution

Party Goods Provider Uses SaaS BI Solution for Merchandising Ad Hoc Reporting
NEW YORK--(Business Wire)--
Tomax is pleased to announce the planned go-live of its Retail Analytics
solution, powered by PivotLink, at Party City. Party City is the largest party
goods retailer in the United States, operating over 750 corporate and franchised
locations.

"Combining Retail Analytics, powered by PivotLink, with the Retail.net solution,
our clients have access to unmatched ad hoc query performance with a
quick-to-deploy solution," said Eric Olafson, Tomax CEO. "Quick hits like our
SaaS business intelligence offering, Retail Analytics, really drives return on
investment."

"We conducted several performance tests on the Retail Analytics solution during
the selection process," said Steve Skiba, Party City CIO. "We found Retail
Analytics, powered by PivotLink, performed as well or better than traditional
business intelligence solutions without the upfront hardware and software
capital investments required by other solutions."

About Tomax

Tomax is the leading provider of real-time merchandising and store execution
applications and services. The Tomax Retail.net suite helps retailers connect
the dots across the demand-driven retail continuum, integrating people and
processes, and providing timely, relevant, actionable information to improve
retail results. Tomax has served retailers exclusively for more than 20 years,
delivering Merchandise Planning, In-Season Merchandising, Merchandise
Management, Workforce Management, Store Operations and Customer Management
solutions, and implementation and application hosting services. The Tomax
customer base includes over 100 branded retailers including Air Terminal Gifts,
The Andersons, ALCO Stores, EZ Lube, Hallmark Canada, Kelly-Moore Paints,
Pamida, Party City, Raley's Supermarkets, ShopRite, Snyders Drug Stores,
Sportsman's Warehouse, Trader Joe's, Travel Traders, Winn Dixie, and 24 Hour
Fitness. For more information, email info@tomax.com.

Forward-Looking Statements

Forward-looking statements contained in this press release are made under the
Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995.
Any such statements are subject to risks and uncertainties that could cause
actual results to differ materially form the anticipated.

Tomax Corporation
Joanna Kennedy, 801-924-6339
jkennedy@tomax.com

Copyright Business Wire 2009