afterBOT Announces Peek ... Aren't You Curious Implementation

NEW YORK, Jan. 12 /PRNewswire/ -- afterBOT, an innovator in the development of
real-time business solutions built around "Digital Receipt" technology, today
announced the planned implementation of their TransAccess(R) solution suite at
Peek ... Aren't You Curious, a San Francisco based children's retail apparel
company.

Founded in 2007, Peek has a unique vision to serve the high-end contemporary
children's apparel market. Internally dubbed the "GREEN Peek" solution the
afterBOT Digital Receipt offering will be a key component of its consumer
marketing strategy. "We see the afterBOT's TransAccess(R) solution as a key
element in the evolution of our personalized marketing initiatives," stated
Scott Williams, Co-Founder. "Our goal is to quickly integrate TransAccess with
the other initiatives within Peek as we take our vision to the broader
marketplace. Our entire team embraces the 'green' benefits of a digital
receipt solution and we are eager to be part of this important initiative."

"We are excited to working with the Peek ... Aren't You Curious team," said
Jim Nadler, VP Marketing and Business Development for afterBOT. "This
initiative enables us to work with some very innovative industry veterans who
are focused on making new and exciting social networking tools a cornerstone
of their marketing efforts. We will be demonstrating the green benefits of
this solution in Booth 465 at the NRF Big Show, January 11-14. 2009."

afterBOT's TransAccess(R) solution leverages an atomic-level POS post sale
transaction management database to deliver secure, unique views of POS data to
customers, employees, and suppliers; improving operational efficiency,
increasing marketing effectiveness and enabling an enhanced consumer / vendor
collaboration platform. Based on the NRF ARTS XML Digital Receipt schema,
afterBOT's TransAccess(TM) application extends that standard to provide a
"real time retailing" solution that stores, analyzes and transforms
transaction data into actionable insights across the extended retail
enterprise; inclusive of both customers and suppliers.

About afterBOT:
afterBOT, Inc. combines a "digital receipt" based technology solution and
professional services to provide a comprehensive business management solution
driving top and bottom line growth through a suite of customer, marketing and
business services focused applications. Visit us at www.afterBOT.com.
afterBOT was founded in 2000 and is privately held. AfterBOT's investors
include Chrysalis Ventures, Blue Ridge Ventures, e-RM Ventures and Kenzie
Lane.

About Peek
Peek ... Aren't You Curious is a children's retail apparel company
headquartered in San Francisco California. Our Company was founded in 2007 by
apparel veterans Amy Williams, Tina Canales and Scott Williams. Built around
its own proprietary apparel brands, Peek has a unique vision to serve the
high-end contemporary children's apparel market.

For additional information please contact:

Chuck Hague
afterBOT, Inc.
(770) 564-5558

http://www.afterbot.com/

SOURCE afterBOT, Inc.

Chuck Hague, afterBOT, Inc., +1-770-564-5558