Extraordinary Customer Experience Anchors the Brand for Sage North America With Doremus as New Ad Agency

IRVINE, CA, Jan 12 (MARKET WIRE) --
To support and extend a vibrant new branding program, Sage North America
has signed Doremus San Francisco as its new advertising agency. In
addition to a new agency relationship, Sage North America is also
adopting global brand standards that reflect the international reach of
the company and its strong commitment to customers around the world.

"This is an exciting time in the history of our company as we globally
acknowledge in our public image what makes us unique -- delivering an
extraordinary customer experience," said Sage North America CEO Sue
Swenson. "We support more than 2.9 million customers in North America with
software and services they depend on to build successful businesses. Our
commitment to delivering the best customer experience possible is central
to our brand promise. I'm looking forward to working with the Doremus team
to help us better express the unique Sage brand across everything we do."

Sage's flagship products in North America have long held leading positions
and are among the most recognizable in the markets they serve, including
titles such as ACT! by Sage, Sage SalesLogix, Sage Timberline Office,
Peachtree by Sage, Sage MAS 90, Sage Accpac and Simply Accounting by Sage.
The company's adoption of global brand standards will bring the added
benefit of a clear connection of these titles to the broad portfolio of
products and services and the global strength that Sage brings to its
customers.

Doremus San Francisco will lead Sage's print and online advertising
campaign for the Sage brand and individual product brands across the
United States and Canada.

Information about Sage and its product and services for businesses in
North America can be found at their new web site www.sagenorthamerica.com.

About Sage North America

Sage North America is part of The Sage Group plc, a leading global
supplier of business management software and services. At Sage, we live
and breathe business every day. We are passionate about helping our
customers achieve their ambitions. Our range of business software and
services is continually evolving as we innovate to answer our customers'
needs. Our solutions support accounting, operations, customer
relationship management, human resources, time tracking, merchant
services and the specialized needs of the construction, distribution,
healthcare, manufacturing, nonprofit and real estate industries. Sage
North America employs approximately 4,800 people and supports nearly 2.9
million small and medium-size business customers. The Sage Group plc,
formed in 1981, was floated on the London Stock Exchange in 1989, employs
more than 14,500 people and supports more than 5.8 million customers
worldwide. For more information, please visit the web site at
www.sagenorthamerica.com or call 866-308-2378.

About Doremus San Francisco

Doremus San Francisco is part of the Doremus global network
(http://www.doremus.com). With offices in New York, San Francisco, London,
Hong Kong and Singapore, Doremus specializes in business communications,
helping companies to grow. It does this by leveraging a unique
understanding of clients' target audiences... taking the complex and
making it compelling through intellect, insight, and ideas that make an
impact.

Doremus is a part of the Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com). Omnicom is a leading global advertising, marketing
and corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media planning and
buying, interactive, direct and promotional marketing, public relations
and other specialty communications services to over 5,000 clients in more
than 100 countries.

Copyright 2009 Sage Software, Inc. All rights reserved. Sage, Sage
Software, Sage logos and the Sage product and service names mentioned
herein are registered trademarks or trademarks of Sage Software, Inc. or
its affiliated entities. All other trademarks are the property of their
respective owners.

Press Contacts:

John Schoutsen
Sage North America
(905) 267-2873
john.schoutsen@sage.com

Marianne Flatley
Doremus
(212) 366-3682
mflatley@doremus.com

Copyright 2009, Market Wire, All rights reserved.

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