CTCreative Awarded Berland's House of Tools Account

CTCreative to Create Berland's Growth via Marketing Strategy and Process
Improvement

ST. CHARLES, Ill., Jan. 12 /PRNewswire/ -- Berland's House of Tools has
awarded CTCreative all marketing development and customer related process
improvement to engage its target audience and advance the company's position
in the increasingly competitive tool industry. Berland's House of Tools
selected CTCreative for its process driven approach to marketing and branding.
CTCreative helps companies articulate their unique value and engage their
customers at every point of contact.

"Selecting CTCreative as a partner was easy. We are impressed with the
company's disciplined front-end approach necessary to create solutions
guaranteed to get our target audience engaged with the Berland's brand," said
Bill Baumann, CEO, Berland's House of Tools. "This is exactly what we need to
achieve our growth goals."

CTCreative will initially assess Berland's customer touch points, identifying
gaps between people, message and activities to improve customer engagement.
This assessment is essential to the successful execution of the marketing
strategy CTCreative will develop for Berland's. First creative work will be
released second quarter 2009.

"The Berland brand stands for quality products and service," said Chuck
Thomas, president and founder, CTCreative. "We understand what it takes to
create customer advocacy and drive top-line revenue."

About CTCreative
CTCreative (CTC) is a strategic marketing firm focused on helping companies
grow. CTC helps companies identify and articulate their company's unique value
and engage customers at every point of contact. CTC creates strong,
consistent, innovative and trusted brands that move customers quickly from
awareness to advocacy. Visit www.CTCreative.com.

About Berland's House of Tools
Berland's House of Tools has been providing contractors and consumers with the
largest selection of tools for more than 40 years. Headquartered in Downers
Grove, IL, Berland's House of Tools has three store locations in suburban
Chicago and also sells tools at www.Berlands.com.

SOURCE CTCreative

Julie Baron, +1-847-818-0782, jbaronworks@aol.com, for CTCreative