AmericanAirlines Arena and the HEAT Group Select A2aMEDIA to Design and Install the Largest Transparent Digital LED Spectacular in North America

AmericanAirlines Arena to be home of first-of-its-kind installation of Mediamesh
technology; a powerful new media display, using one-sixth the electricity of
conventional LED screens
BOSTON & MIAMI--(Business Wire)--
A2aMEDIA and the HEAT Group today announced plans to install the
first-of-its-kind large-scale digital LED Spectacular on the AmericanAirlines
Arena, home of the 2006 NBA Champion Miami HEAT. A2aMEDIA`s Mediamesh®
technology is an energy-efficient digital motion graphic display medium that
will integrate seamlessly into the Arena`s existing digital sponsorship and
promotional platforms. The Mediamesh facade will cover 12 of the concrete/glass
bays that comprise a significant portion of the Arena`s supergrid (front wall of
windows)-approximately 3,400 square feet - making it the largest digital LED
media display in the Southeast. Installation is scheduled to begin in spring
2009 and is expected to be completed within two months.

"As part of our continued commitment to provide AmericanAirlines Arena patrons
with the most dynamic and exciting entertainment experience possible, we chose
A2aMEDIA because its next-generation Mediamesh technology is the best in the
marketplace," said Eric Woolworth, President of HEAT Group Business Operations.
"The new LED Spectacular will provide the official sponsors of the Miami HEAT,
AmericanAirlines Arena and the events taking place at the Arena with an
innovative sponsorship platform, and serve as a way to establish a more
interactive relationship between the Arena and the people and tourists of South
Florida. Most importantly, this installation will solidify the AmericanAirlines
Arena as a trendsetting landmark and reinforce its importance in South Florida
history."

Mediamesh is a high-grade architectural woven stainless steel mesh that is very
flexible and can secure to any shape building or structure. It is an elegant,
proven product that has been installed on buildings around the world. Mediamesh
is the only transparent large-scale media technology available that provides
architectural aesthetics that enhance the look and feel of buildings, while
providing a powerful digital media platform.

A2aMEDIA has applied the patent-pending Mediamesh technology to digital LED
displays, creating a unique, transparent surface for showcasing digital images
on large-scale buildings. Any content that can be displayed on a computer screen
can be shown on an A2aMEDIA screen: images, graphics, text/words, movies and
more.

When the screen is off, the screen blends with the building architecture. When
it`s on, images float across the screen surface in high-pixel resolution. Best
of all, the views from inside the Arena will be unobstructed by the up-to 70
percent transparent screen, allowing viewing from inside the Arena out to
Biscayne Boulevard. Simultaneously, onlookers outside the Arena will see a full
range of exciting, visually engaging digital media content - viewable from the
steps of the Arena, Biscayne Boulevard and beyond.

Mediamesh "curtains" are made of linear tubes filled with LED nodes that provide
the "pixels" for a large-format display mesh. At only three quarters of an inch
thick, the mesh panel is incredibly durable, and has the ability to withstand
extreme heat and cold.

"The AmericanAirlines Arena is an ideal place to display the innovative features
of our Mediamesh technology, which has unlimited size potential and can be
tailored to fit virtually any structure," said Andrew Melton, president of
A2aMEDIA. "A2aMEDIA`s unique installations allow for a combination of visual
transparency, breathability and powerful motion graphics, providing advertisers
and sponsors with a visually exciting medium for sharing their messages in a
dynamic and engaging way."

A2aMEDIA is the first to bring Mediamesh technology to the U.S. and Canada
through an exclusive agreement to purchase and sell the technology while
developing a national network of transparent media facades. This unique motion
graphics advertising platform represents A2aMEDIA`s and the HEAT Group`s
commitment to applying unique technology to enhance the public`s media
experience, while integrating creative and impactful sports marketing
sponsorships.

About A2aMEDIA and Mediamesh®

Boston-based A2aMEDIA, Inc. is a next-generation media company that designs,
installs and operates large-scale outdoor LED displays as transparent building
facades that use just one-sixth the electricity of conventional LED boards,
require no external cooling and provide passive solar gain. A2aMEDIA has applied
Mediamesh® technology - a high-grade architectural material made of woven
stainless steel mesh - to digital LED displays, creating a unique surface for
exhibiting digital images. When the display is off, it blends seamlessly with
the building architecture. When it`s on, images float across the surface in
high-pixel resolution; because it`s transparent, views from inside the building
are unobstructed by the screen. A2aMEDIA installations harmonize building form
and function, giving owners the ability to monetize real estate through an
advertising-supported, visually engaging, digital media display that doubles as
a platform for communicating marketing and branding messages.

About AmericanAirlines Arena

Since its opening on December 31, 1999, the 19,600-seat AmericanAirlines Arena
has hosted such diverse musical superstars as U2, Madonna, Cher, Gloria Estefan,
Andrea Bocelli, Luis Miguel, the Rolling Stones, Bruce Springsteen and the E
Street Band, Usher, Marc Anthony, Phish, Shakira and Paul McCartney. Home to the
2006 NBA Champion Miami HEAT, the Arena has become South Florida`s number one
entertainment destination with championship events in boxing, wrestling and
gymnastics as well as rodeos and family shows such as the Harlem Globetrotters,
Disney On Ice, Ringling Bros. and Barnum & Bailey Circus, The Wiggles and WWE.
The AmericanAirlines Arena has also become the most important venue in the Latin
Music industry, as every "A List" Latin artist schedules at least one stop at
the arena when routing their tour. Multiple plays by artists like Shakira, Mana
and Luis Miguel are evidence of the strength wielded by the AmericanAirlines
Arena in the Latin music market.

AmericanAirlines Arena has also played host to several live televised events,
including the 2004 and 2005 MTV Video Music Awards, Britney Spears` "Onyx Hotel"
Tour, Cher`s "Living Proof - The Farewell Tour" and the prestigious Latin Grammy
Awards, each placing Miami in the international spotlight. Private events have
included product launches, corporate basketball tournaments, gala dinners and a
host of meetings, large and small, not to mention the 2006 NBA Championship
Celebration, where over 250,000 fans showed up on the doorstep of the Arena to
celebrate Miami`s first basketball championship. In addition, the Arena has
hosted several special events utilizing the outdoor East Plaza with its stunning
view of Biscayne Bay and the newly-renovated Dewar`s Suite Level, featuring the
ultra-exclusive Dewar`s 12 Clubhouse. In March 2009, the Arena will play host to
"March Madness" as the 2009 NCAA Men`s Basketball Division 1 Championship comes
to AmericanAirlines Arena for the first time.

The AmericanAirlines Arena is a division of The HEAT Group, which includes the
Miami HEAT of the National Basketball Association, AmericanAirlines Arena and
the Waterfront Theatre at AmericanAirlines Arena.

A2aMEDIA Contact:
Racepoint Group
Julia Gaynor, 781-487-4635
jgaynor@racepointgroup.com
a2amedia@racepointgroup.com
or
AmericanAirlines Arena Contact:
rbb Public Relations
Tina Elmowitz, 305-448-7459
tina.elmowitz@rbbpr.com

Copyright Business Wire 2009