To Rescue Americans' Travel Budgets in 2009, Worldwide Hotel Inventory on Sale for...

To Rescue Americans' Travel Budgets in 2009, Worldwide Hotel Inventory on Sale
for $1/Night at LastMinuteTravel.com

Launch of "World for a Dollar" campaign set for late January 2009

ORLANDO, Fla., Jan. 12 /PRNewswire/ -- Despite the flood of downbeat economic
news, Americans are given a big reason to stay positive in the New Year with
an opportunity to book the vacation of a lifetime for the cost of a movie
ticket. For fifteen minutes per day, five days in a row late January/early
February 2009, LastMinuteTravel.com will sell the entire world for a dollar
per night, including every room in its inventory of over 15,000 global hotel
partners.

This weeklong hotel deal has been created to inform the public of a new
Undercover booking style launching in late January - one that guarantees the
site's best possible hotel rates with last-minute prices, in advance.

"This sale is very real," explains Uri Argov, President and CEO of Last Minute
Travel. "Because we guarantee our hotel partners are paid for all inventory
listed with us, we can invest a half-million dollars in room revenue to drive
travelers to our improved site."

There is a small catch: The appointed days and hours won't be divulged in
advance. The only way to find out is to visit
www.LastMinuteTravel.com/WorldForADollar to register to receive clues,
scavenger-hunt style, via email, starting today. To expedite the booking
process on launch day itself, web users are encouraged to visit the site in
advance to become familiar with its hotel inventory and page layouts.

In this Undercover hotel model, similar to Hotwire, the name of the hotel is
kept secret during booking, revealed after making the reservation. What makes
the site different from others is that travelers will be provided everything
except the hotel's name and address, including star ratings, a description of
the hotel itself, its rooms, services, local area, a complete checklist of
amenities and a map highlighting a radius around the general hotel location.

The site will also now provide travelers with an interactive "Destinations"
page, set to feature the details of more than 100 locales worldwide. Each
travel destination will be packed with traveler reviews, general information,
photos, as well as details on the area's top hotels, attractions, shopping and
dining experiences.

For travelers who prefer to know more when booking with the benefit of paying
less, the opaque veil is lifted when joining the behind-the-scenes Last Minute
Travel Club (http://www.LMTClub.com). As America's first travel price club,
the site offers travelers up to 65 percent in savings for each hotel booking,
whether three or 300 days in advance. During the sale, members of the travel
club will be ahead of the game, receiving email clues before other registered
users.

For more information about Last Minute Travel's upcoming sale, its new
Undercover style or for a full list of terms and conditions, visit the "World
for a Dollar" homepage at www.LastMinuteTravel.com.

About LastMinuteTravel.com
Last Minute Travel, a wholly owned subsidiary of Travel Holdings, Inc., is the
premier online website for Last Minute Travel deals offering cheap travel
packages, discounted airfare, hotel bargains, car rentals, cruise specials and
more to the top traveled destinations worldwide. A pioneer in selling and
marketing online travel, LastMinuteTravel.com allows travelers to find the
best deals in advance or at the last possible moment, as hotel rates can
change every second.

SOURCE LastMinuteTravel.com

Amanda Patrick, Account Executive of Ypartnership Public Relations,
+1-407-838-1829, Amanda.Patrick@ypartnership.com, for LastMinuteTravel.com