'WOMEN-omics' Website Launches Today: New Global Web Portal Focuses on the Economic...

'WOMEN-omics' Website Launches Today: New Global Web Portal Focuses on the
Economic Power of Women

'Gender Balance Key to Corporate and Economic Growth'

www.WOMEN-omics.com

PARIS and NEW YORK, Jan. 12 /PRNewswire/ -- "Women are business's secret
weapon, and the world's highest performing companies -- and smartest men --
are realizing and acting upon the opportunity," says Avivah Wittenberg-Cox,
publisher and founder of the new Website, WOMEN-omics.com, which is launching
today.

WOMEN-omics (www.WOMEN-omics.com), the first Website making the business case
for gender balance and the economic power of women, provides exclusive global
reporting on women's growing economic impact on companies and countries, and
aggregates the best information, ideas, and insight in the field, updated
daily. A one-stop Web portal, the site is designed for corporate leaders, top
executives, policymakers, journalists, researchers, business schools, and
women in the workplace.

Making the business case
"This is an economic issue, not a diversity issue," says Ms. Wittenberg-Cox, a
leading gender consultant to corporations and co-author of Why Women Mean
Business (Wiley, 2008; published as Womenomics in its French edition), a
groundbreaking book that provides a step-by-step guide to how companies can
gain competitive advantage by better understanding and responding to women's
growing influence as consumers, employees, and leaders.

"WOMEN-omics shifts the debate from 'What's the matter with women that they
aren't reaching leadership positions?' to 'What's the matter with companies
that haven't optimized the other half of the talent pool and marketplace --
the female half?'

"Putting gender balance in the diversity bucket to redress 'glass-ceiling'
issues, rather than seeing it as an incredibly powerful sales and strategic
proposition, misses the opportunity," says Ms. Wittenberg-Cox. In fact, recent
research reports from McKinsey and Catalyst have shown that having women in
corporate leadership positions is correlated to stronger financial returns.

One-stop global portal
With contributions from some of the most important global thinkers and writers
on gender balance, both male and female, WOMEN-omics explains the business
case for moving women into positions of leadership (the "Why"), provides best
practices and toolkits for achieving this (the "How"), and highlights the
companies and CEOs that are doing this the best (the "Who"). The site brings
together news updates, case studies, rankings (e.g., best business schools for
gender balance), exclusive CEO profiles, research reports, statistics, and
other resources.

Moreover, WOMEN-omics' global focus enables cross-country and cross-regional
comparisons, says Ms. Wittenberg-Cox. "North America and the UK have long
dominated the discussion on gender, but in fact the U.S. trails behind many
other countries when it comes to gender equality."

Morice Mendoza, an award-winning editor of business and professional magazines
and Websites, is the editor of WOMEN-omics.com. The site features exclusive
interviews with global CEOs and corporate leaders who "get it," such as: Paul
Bulcke, Nestle; Michel Landel, Sodexo; John Griffith-Jones, KPMG (Europe); and
Laurent Blanchard, Cisco (France).

Other articles at launch time include: The Evolution of "Marketing to Women";
GE Women's Network; Gender Balance in the Fortune 100; The WOMEN-omics Special
Report on the Credit Crunch; India's IT Women; and The Rise of the "Nerdette."

"WOMEN-omics is as much a site for men as it is for women," says Ms.
Wittenberg-Cox. "Addressing the gender issue may indeed be one of the most
important decisions a company can make in today's economy. And while women may
hold the keys to the untapped economic opportunity, men still control the
locks."

For more information about WOMEN-omics, to use its articles, or if you would
like to speak with Ms. Wittenberg-Cox, please contact Davia Temin or Suzanne
Oaks of Temin and Company at 212-588-8788 or news@teminandco.com.

About WOMEN-omics
WOMEN-omics (www.WOMEN-omics.com) is the first Website making the business
case for gender balance and the economic power of women. Providing exclusive
global reporting, updated daily, on women's growing economic impact on
companies and countries, WOMEN-omics aggregates the best information, ideas,
and insight in the field. The site is designed for corporate leaders, top
executives, policymakers, journalists, researchers, business schools, and
women in the workplace.

About Avivah Wittenberg-Cox
An expert in corporate gender bilingualism (getting companies to speak the
language of both men and women), Avivah Wittenberg-Cox is CEO of 20-first, one
of Europe's leading gender consultancies. Based in Paris, she works with
progressive companies to develop more inclusive leadership styles, promote
more gender-balanced management teams, and review processes and policies to
better respond to women as employees and consumers.

Ms. Wittenberg-Cox is co-author of the bestselling Why Women Mean Business:
Understanding the Emergence of Our Next Economic Revolution (Wiley, 2008) with
Alison Maitland. She is also the Founder and Honorary President of the
European Professional Women's Network, a certified executive coach, and spent
five years as a Visiting Coach at INSEAD. She has spoken on leadership and
growth opportunities across Europe and has published articles, reviews, and
interviews in publications ranging from the Harvard Business Review and the
International Herald Tribune to the Financial Times in the UK, Le Temps in
Geneva, Le Monde and ELLE in France, and the National in Abu Dhabi.

Ms. Wittenberg-Cox is Canadian, French, and Swiss. She has a B.A. from the
University of Toronto, an MBA from INSEAD, and has completed the Women's
Leadership Program at Harvard. ELLE Magazine recently recognized her as one of
the "Top 40 Women Leading Change."

SOURCE WOMEN-omics

Davia Temin, or Suzanne Oaks, both of Temin and Company, +1-212-588-8788,
news@teminandco.com, for WOMEN-omics