Serious Materials Appoints Sandra Vaughan as Chief Marketing Officer

Marketing Veteran Leads Strategy to Help Drive Aggressive Expansion and Growth
for Leading Sustainable Building Materials Innovator
SUNNYVALE, Calif.--(Business Wire)--
Serious Materials today announced the appointment of Sandra Vaughan as Chief
Marketing Officer. Vaughan brings over two decades of experience in driving
marketing innovation for leading technology brands and a proven track record in
driving aggressive expansion and growth. As CMO for Serious Materials, Vaughan
is responsible for driving the overall marketing strategy and delivering
world-class results.

Prior to joining Serious Materials, Vaughan was Senior Vice President of
Marketing and Products for Proofpoint, Inc. While there, she helped drive
massive growth, successfully transforming the company from an early stage
venture to a global leader. Previously, Vaughan was Senior Vice President of
Marketing for BroadVision, Inc., where she played a crucial role in a successful
public offering and growing the company from $2 million to more than $400
million in just five years. She also held leadership positions in sales and
marketing for Sybase and Oracle Corporation.

"Sandra`s outstanding track record of building world-class marketing teams that
deliver results for fast growing technology companies makes her the ideal person
to lead our marketing efforts," said Kevin Surace, president and CEO of Serious
Materials. "I`m confident that Sandra`s incredible passion and vision will
extend our leadership position and help catapult Serious Materials into its next
phase of growth and expansion."

"I`m thrilled to join Serious Materials and look forward to fueling the
company`s growth by driving ground-breaking and aggressive marketing
initiatives," said Vaughan. "Serious Materials is redefining innovation by
delivering green building materials that are tackling the serious issues around
greenhouse gases. For example, EcoRock, which is 5 times more
environmentally-friendly than gypsum, is finally giving people a choice after
100 years."

About Serious Materials

Serious Materials develops and manufactures sustainable green building materials
that save energy, save money, improve comfort and aggressively address climate
change. The company was voted #1 at Cleantech Forum XII, Global Gypsum Product
of the Year 2008, won the first Aspen Institute award for innovation in Energy
Conservation and was awarded Green Product of the Year by Popular Science. It
has also been recognized by TIME/CNN, Fortune, Business Week, AlwaysOn and Red
Herring as one of the top green technology companies. ThermaProof windows and
Alpenglass+ reduce heating and cooling energy costs by up to 50% and improve
occupant comfort. QuietRock soundproof drywall and QuietHome Windows reduce
material use, enhance livability, and support dense sustainable urban
construction. And EcoRock uses 80% less energy in its core production and has
the potential to save billions of pounds of CO2 annually making it the first
true green alternative to standard drywall and five times more environmentally
friendly than gypsum. The company is working to create thousands of cleantech
jobs here in the U.S.

Vantage Communications
Catriona Harris, +1-407-767-0452 ext. 222
charris@pr-vantage.com

Copyright Business Wire 2009