Propel CleanDrive Connects Consumers to Carbon Markets and Emission Reduction Programs

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Mon Jan 12, 2009 10:30am EST

Nation`s First Integrated Carbon Emission Tracking Platform Recognized with
InfoWorld 100 Award
SEATTLE--(Business Wire)--
Propel Fuels, a leading retailer of environmentally-friendly, renewable fuels
has launched its latest version of CleanDrive, the nation`s first integrated
personal and fleet carbon emission reduction tracking platform. The patent
pending application supports a host of new features, including multiple fuel
types, integration with leading fleet fuel cards, web widgets and community
tabulations. 

CleanDrive tracks and displays the carbon emission reductions from the use of
alternative fuels purchased at Propel Clean Fuel Points. In doing so, CleanDrive
opens the door for users to comply with growing governmental standards for the
use of renewable fuels and carbon emissions reduction such as California`s 2020
Targets. It also provides a platform for eventual monetization of these
emissions reductions in carbon trading markets. 

"CleanDrive, paired with our station network, provides the platform necessary to
track and bank carbon reductions. Our next step is to connect to carbon markets,
reward our customers, and assist our customers in complying with growing
governmental emissions targets," said Rob Elam, co-founder and CEO of Propel. 

CleanDrive provides purchasers of Propel fuels with real-time reporting of the
volume of carbon emissions reduced by using renewable fuels instead of
petroleum. The system differs from simple carbon calculators because it is tied
directly to actual fuel purchase and use, rather than user estimates. As states
such as California continue to develop carbon emissions reduction targets,
CleanDrive will be essential to help track and report on emissions reductions.
In particular, Propel`s operations and use of CleanDrive in California will
assist customers in meeting the state`s goals of returning emissions to 1990
levels by 2020, and to reduce the carbon intensity of California`s
transportation fuels by at least 10 percent by 2020 ("2020 Target"). 

Each time a registered user fills their tank with renewable fuel from any
networked Propel Clean Fuel Point, the CleanDrive service calculates emissions
savings and reports the results via a fun, personalized, online account.
CleanDrive graphically displays the positive impacts of renewable fuel use
including: reductions in CO2, barrels of oil displaced and reductions in foreign
oil consumed. These steps can be repeated across Propel`s network of fueling
stations, enabling individual consumers and businesses to easily see the
positive environmental impact of their decision to use low-carbon fuels. 

For its innovative work on CleanDrive, Propel was recently honored with the
prestigious 2008 InfoWorld 100 Award. The InfoWorld 100 awards honor companies
for IT projects that exemplify intelligent, creative uses of technology to meet
business and technical objectives. 

With Propel`s network of stations, individual CO2 savings connect centrally
across all fuel purchases, consolidating individual CO2 reductions into a single
carbon "bank". This bank of CO2 savings can ultimately be verified, valued and
traded in a carbon market setting. In addition, Propel customers will soon have
the option of trading their carbon credits for discounts or cash incentives with
a network of Propel merchant partners. Those merchant partners can then count
those credits against their mandated reductions. 

"Future carbon markets will reward those who take action to reduce their carbon
footprint by engaging in activities proven to reduce CO2," said Elam "CleanDrive
is the first application to instantly track and report on carbon emission
reductions, providing those who make responsible choices the ability to
demonstrate their impact, whether it is to meet regulatory mandates or to use as
currency in a trading market." 

Photos, screen shots, and a CleanDrive demo are available at:
http://www.propelfuels.com/content/cleandrive_press. 

About Propel

Propel builds, owns and operates a network of Clean Fuel Points - stand-alone,
self-serve filling stations providing drivers convenient access to renewable,
clean-burning fuels. The company was founded in 2004 to offer drivers, station
owners and fleet operators a cleaner fuel choice that both reduces carbon
emissions and America`s dependency on foreign oil. Propel currently operates
Clean Fuel Points in Washington and California. In 2008 Propel was recognized
with an InfoWorld Top 100 Award list for its revolutionary CleanDrive emissions
tracking platform, as well as the Biofuels Digest "50 Hottest Companies in
Bioenergy" Award. More information is available at www.propelfuels.com. 





Scoville PR for Propel
John Williams, 206-625-0075
jwilliams@scovillepr.com



Copyright Business Wire 2009

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