Text Messaging Campaign to Benefit Hungry Kids

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Mon Jan 12, 2009 10:46am EST

Wireless Carriers Partner with Share Our Strength(R) on Innovative Campaign

WASHINGTON, Jan. 12 /PRNewswire-USNewswire/ -- Operation No Kid Hungry, a
campaign to raise funds to help end childhood hunger and encourage Americans
to hold food drives, begins today. Between now and March 1, subscribers of all
major wireless carriers can donate $5 to Share Our Strength by text messaging
"SHARE" to 20222.  AT&T will match donations up to $100,000.  Share Our
Strength is the leading national organization dedicated to ending childhood
hunger in America. 

"We've seen a dramatic jump in the need for food assistance in the last six
months," said Bill Shore, founder and executive director of Share Our
Strength. "Some food pantries we fund had a 40- to 50-percent increase in
demand -- much of it from working families and people seeking help for the
first time." 

President-elect Obama pledged to end childhood hunger by 2015 during his
presidential campaign. He has also called for a national day of service on
January 19, Martin Luther King Day.  In response, Share Our Strength is asking
people to send a text donation and hold food drives to help feed those in
need. Food pantries and food banks especially need foods rich in protein, such
as peanut butter and canned tuna, chicken, and salmon.  Visit
http://www.Strength.org to find a food bank and a list of the most-needed
nutritious foods. 

AT&T, Share Our Strength's partner in this program, will launch a nationwide
employee food drive in 32 cities. The AT&T food drive kicks off today in six
cities -- Atlanta; Chicago; Dallas; Hartford, Conn.; Sacramento, Calif.; and
Washington, D.C. The remaining 26 cities will launch their food drives on
January 19. 

"As a proud participating sponsor of this Share Our Strength program, we are
pleased to offer AT&T's expansive resources -- our vast network of wireless
subscribers, 300,000 employees and dedicated AT&T Pioneer volunteers -- as
part of a greater effort toward eliminating childhood hunger," said Ralph de
la Vega, president and chief executive officer of AT&T Mobility and Consumer
Markets. "Every text counts."

All funds raised will support Share Our Strength's national work to end
childhood hunger, which finds ways to feed the hungry in our communities,
funds the most effective anti-hunger organizations in each state, and makes
the most of state, federal, and local resources. In the United States, more
than 12 million children are at risk of hunger. This national text-donation
campaign is made possible through the Mobile Giving Foundation.

About Share Our Strength
Share Our Strength is a national organization working to make sure no kid in
America grows up hungry. We weave together a net of community groups,
activists and food programs to catch children at risk of hunger, and ensure
they have nutritious food where they live, learn and play.  We work with the
culinary industry to create engaging, pioneering programs like Share Our
Strength's Taste of the Nation(R), Share Our Strength's Great American Bake
Sale(R), Share Our Strength's A Tasteful Pursuit(R), Share Our Strength's
Great American Dine Out(R), and Share Our Strength's Operation Frontline(R).
For more information, please visit http://Strength.org.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services, the
nation's fastest 3G network and the best global wireless coverage of any
carrier, and the nation's leading high speed Internet access and voice
services. In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine's World's Most Admired Telecommunications Company
list and No. 1 on America's Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.


 
SOURCE  Share Our Strength

Margie Fleming Glennon of Share Our Strength, +1-202-478-6549,
+1-571-217-8596, mglennon@strength.org
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