Function: to Join RCMS Group on Building Information Modeling (BIM) Webinar

Specialized Marketing Agency and Other AEC Industry Leaders Gather to Discuss
the Effects of BIM on the Industry

ATLANTA, Jan. 12 /PRNewswire/ -- Function:, an integrated marketing agency
that specializes in reaching the building, architecture and design community,
will be joining RCMS Group, the industry leader in Building Information
Modeling (BIM) services to the design and construction marketplace, for a
complimentary BIM Roundtable webinar on January 15, 2009 at 1:00PM EST.
Industry experts from HOK, HNTB, Gilbane Building Company, GSA, Dalpos
Architectural Integrators and Freese Construction Company will also be joining
to discuss the value of BIM, as well as the challenges and benefits firms are
experiencing on projects that have used BIM.
The use of BIM has continued to increase across the industry and is being
used not only by architects, but contractors and building product
manufacturers. Function: works with various building product manufacturers,
designers and builders to help them better understand the uses of BIM in their
specific fields. Throughout the webinar session, panelists will share their
opinions on the value of BIM, as well as the challenges adopters may face and
the benefits of implementation.
"Function: has specialized in the building industry for years and we are
dedicated to providing clients with a thorough knowledge of the industry to
help them build brands and increase sales," said Dana Castle, Function:'s
principal and director of strategy. "Whether implementing BIM for a design
project, using its data to assess building performance or creating product
models to ease specification, we have found that there is still much
uncertainty across the industry as to how to best apply BIM. Participating in
RCMS' webinar allows us to provide clients with additional opportunities to
hear from leaders in the AEC industry on topics of importance, such as BIM, so
they can continue to develop strategic programs and remain competitive."
For more information, or to register, visit www.functionatl.com or
www.rcmsgroup.com.
About RCMS
RCMS Group is a trusted partner to the building design and construction
community. RCMS Group produces high-quality Building Information Models (BIM)
that improve project efficiency and profitability. The company bridges the
gap between the design and build communities by leveraging BIM to improve the
construction process. For more information on RCMS Group, visit
www.rcmsgroup.com.
About Function:
Function: is an integrated marketing agency, converging strategy, design,
research and communications for companies in the building, architecture and
design community. Based in Atlanta, Function: provides clients throughout
North America with a complete range of solutions, including advertising,
marketing, design development and public relations to energize sales cycles.
An innovative approach enables Function: to work efficiently and tactically,
engaging key influencers, prospects and internal conduits through a range of
vehicles and touch points. For more information, please visit
www.functionatl.com.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Dana Castle
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=77734

SOURCE Function:

Joslyn Fagan, Director of Public Relations, Function:, +1-404-524-3075 ext.
20, joslyn@functionatl.com