Planalytics and Supplemental Software Solutions Announce 'Plug In' Weather Optimization...

Planalytics and Supplemental Software Solutions Announce 'Plug In' Weather
Optimization Solution for Retailers

NEW YORK, Jan. 12 /PRNewswire/ -- Planalytics Inc. and Supplemental Software
Solutions announced today, from the National Retail Federation's (NRF) Annual
Convention in New York, a new demand shaping solution that enables companies
to account for weather's impact on sales for specific products. The new
Weather Optimization solution makes it easy for retailers to integrate
Planalytics' location- and product-specific weather intelligence with data
from existing operational systems. The solution is delivered through
Supplemental Software's easy-to-deploy Collaborative Business Intelligence
Software Kits and "plug in" architecture.

Planalytics' intelligence quantifies weather-related demand changes for
specific products and locations, indicating if demand will be affected
positively or negatively compared to the same time period a year ago.
Supplemental Software's Operational Business Intelligence Architecture (OBIA)
is a flexible platform that is easily integrated into a customer's existing
operational systems. The OBIA can access vast amounts of data from multiple
sources and analyze the data "on the fly" to produce insights on key
performance indicators.

"We are excited to partner with Supplemental Software to help businesses
optimize existing systems with Business Weather Intelligence(R)," remarked
Fred Fox, Planalytics' President & CEO. "It is now very easy for a business
to apply the key variable of weather to its existing operational data, whether
it comes from JDA Software's Advanced Store Replenishment, a homegrown
database, or other supply chain and merchandising systems."

"Demand Shaping is a goal within the Supplemental Software Collaborative
Intelligence Suite(TM). One of the largest demand shapers is weather and we
are very excited to bring together our Collaborative Intelligence Suite with
Planalytics Weather Analysis system," stated Bruce Wieland, President of
Supplemental Software Solutions.

The Weather Optimization solution enables companies to proactively address
weather influenced demand changes, helping to improve pre-season merchandise
plans and store assortments, adjust inventories, target marketing efforts, and
modify markdown strategies.

Supplemental Software's Bruce Wieland notes that, "Weather is a critical
variable that too many organizations are currently leaving out of the equation
when making pre-season plans and in-season tactical decisions. Our platform
allows companies to bring weather into the mix without huge software overhauls
or lengthy implementations. And, because the Weather Optimization solution
uses a rule-based exception strategy, management is able to focus specifically
where weather is going to have significant impact and where their decisions
will yield the greatest overall benefit. With the Collaborative Suite, both
buyers and suppliers can rapidly deploy weather information into their
partnerships in both an affordable and timely fashion to continuously monitor
their business opportunities."

About Supplemental Software Solutions
Supplemental Software Solutions (Booth #1245 at NRF 2009) offers a
revolutionary tool, the Collaborative Intelligence Suite, which transforms a
company's complex operational data into timely, accurate information, to
support improved decision-making as well as optimizing performance across the
organization, its partners, vendors, and its suppliers. The suite
incorporates dashboards, scorecards, and other performance management pieces
to create easy-to-install and cost-effective solutions that can be integrated
in line with multiple existing operational databases without costly software
overhauls. Visit www.biforbiz.com for more information.

About Planalytics Inc.
Planalytics Inc. (Booth #345 at NRF 2009) is the singular global source of
Business Weather Intelligence -- the actionable information companies need to
understand and optimize the impact of weather on their business. Weather is
the most volatile of all external factors affecting business performance and
Planalytics helps companies proactively manage this risk. Powered by an
unparalleled database of weather's financial and volumetric impacts,
proprietary modeling technologies and market-specific expertise, Planalytics'
Business Weather Intelligence is essential to any company, in any industry,
looking to effectively shape strategies, pinpoint opportunities, and make more
profitable decisions. Visit www.planalytics.com for more information.

SOURCE Planalytics Inc.

David Frieberg of Planalytics, +1-610-407-2905, dfrieberg@planalytics.com; or
Kate Walko, of Supplemental Software Solutions, +1-336-510-7325,
kwalko@biforbiz.com