Research and Markets: Survey of the European Fabric Fairs for Autumn/Winter 2009/10 Highlights The Rise In Quality Of The Non-European Fabrics On Offer

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/f656ad/survey_of_the_euro) has
announced the addition of Textiles Intelligence's new report "Survey of the
European Fabric Fairs for Autumn/Winter 2009/10" to their offering.

The European fabric fairs for the autumn/winter 2009/10 season were held in
September 2008-a month when the threat of economic recession had already cast
its shadow. Nonetheless, participation in the events was better than many of the
organisers had feared, and many exhibitors have reported that good business was
done.

Some mills approached the season with caution by offering fabric lines which
were already familiar, taking the view that it was no time to risk money on
innovation. But others saw the difficult economic conditions as a challenge
which could best by met by investing in more creativity and producing fabrics of
the highest possible quality. There were, for example, numbers of complex,
reversible double cloths on show which offered contrasting inner and outer
surfaces.

Traditional woollen tweeds are enjoying great popularity, reflecting the
emergence of a "retro" mood as economic conditions become more difficult.
Tweed's "heritage" credentials make it ideal in such times. UK mills have been
benefiting from this trend, while updating their archive patterns with new
showerproof or stretch finishes. Italian mills offer tweeds which are in softer
qualities and remarkable colours.

One noticeable recent development is the rise in quality of the non-European
fabrics on offer at the Texworld fabric fair in Paris. Asian manufacturers, in
particular, have realised that it is no longer merely price that is a factor in
their success in European markets. In fact, prices have risen.

Key Topics Covered:

* SUMMARY
* FABRIC FAIRS
* FABRIC TRENDS
* List of tables

For more information visit
http://www.researchandmarkets.com/research/f656ad/survey_of_the_euro

Laura Wood
Senior Manager
press@researchandmarkets.com
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