TagTeam Capture from Longwood Software, Inc. Collects Data from the Field, Closes the Marketing/Sales Information Gap

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Mon Jan 12, 2009 12:25pm EST

MAYNARD, Mass.--(Business Wire)--
Longwood Software Inc., providers of the TagTeam on-demand marketing asset
management system (www.tagteam.com), have introduced TagTeam Capture. TagTeam
Capture streamlines the collection of data from the field, compiles reports on
accumulated data, and automatically distributes reports to authorized
recipients. It enables quick and easy creation of customizable online surveys
and forms to gather information on products and topics of interest from
customers, prospects, sales channels, and sales reps. This enables marketers to
respond quickly to market conditions in order to remain competitive. 

TagTeam Capture was developed in response to customer requests for easier
collection of data from busy field sales reps. Alberto-Culver, the well-known
packaged goods company, is using Capture to streamline the collection of
critical sales and distribution data from sales representatives. 

Capture addresses marketers` needs to manage and report on market data, while
eliminating time-consuming, manual steps typically associated with email surveys
and forms. Integrated within the TagTeam platform, Capture facilitates
collaboration between departments and across global operations. 

The Capture module is configurable by TagTeam administrators who determine what
data gets collected and from whom; who should receive reports, and with what
frequency reports are assembled. It can be used to track product data, and for
surveys, skill assessments, and customer service applications. 

"Marketers no longer have to speculate about sales activities and program
status," said Scott Richardson, Longwood Software president/CEO. "The Capture
facility enables organizations to get a better handle on what`s going on in the
field, and it allows them to take action based on the collected data." 

TagTeam offers electronic fulfillment, a searchable database for marketing
assets; a visual shopping cart for collecting items for distribution; multiple
email delivery modes; click-through tracking of fulfilled materials and
automatic reporting. 

Longwood Software, Maynard, MA, is a leading provider of on-demand solutions for
marketing and sales teams. The TagTeam service is a modular portal which manages
and delivers marketing and sales information via the Web. Customers include
American Greetings, Beiersdorf, Corning Life Sciences, Dunkin` Brands, Essilor
of America, Gardner Denver, Kronos, Silicon Graphics, The MathWorks, and Thermo
Scientific. Visit http://www.tagteam.com. 

All trademarks and registered trademarks mentioned herein are the property of
their respective owners. 





Shock PR, Inc.
Christine Shock, 508-743-9993
cshock@shockpr.com

Copyright Business Wire 2009

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