Flashpoint PR Named PRWeek Awards 2009 Finalist

SAN FRANCISCO, CA, Jan 12 (MARKET WIRE) --
Flashpoint PR, an agency that partners with innovative lifestyle, family
and technology brands to help write history, today announced its
campaign, "Go Miniman Go: Tapping Nostalgia to Bolster Adult Affinity for
LEGO Brand," has been named a finalist in the PRWeek Awards 2009 for the
category of Best Use of Online Media.

A PRWeek Award is the highest accolade in the PR industry, given each year
to the best corporate, nonprofit, and agency teams, as well as to the
campaigns that they produce. The Awards highlight the important work done
by PR professionals every day. The PRWeek Awards 2009 presentation will
take place on March 5, 2009, at Tavern on the Green in New York.

"We are honored to be recognized by our peers for a campaign that
harnessed the constantly changing landscape of online media to celebrate
a classic toy," said Kristin Greene, Flashpoint co-founder. "At
Flashpoint, our passion is telling consumer stories across all media, so
to be a finalist in the PR Week Awards adds to the excitement we first
experienced when this campaign was so well-received by its audience."

"We are thrilled to see this campaign recognized in the online media
category by PRWeek," said Michael McNally, brand relations director, LEGO
Systems, Inc. "There are so many 'typical' PR tricks surrounding
anniversary celebrations, and we worked very closely with Flashpoint to
create a program that was true to the essence of our celebration, but
veered far from the norm to tell the story and drive deeper brand
engagement. It is increasingly critical for PR professionals to
re-interpret the discipline and blur the lines between traditional and
non-traditional PR responsibilities to achieve business objectives, like
our 'Go Miniman Go!' campaign has done."

About Flashpoint PR

Founded in 2005, Flashpoint PR is a premier public relations firm that
partners with innovative lifestyle, technology and consumer brands to
write history. Clients include, 4INFO, Institute for the Future, LEGO
Systems, Inc., Pereira & O'Dell, Postbox and Shutterfly.
www.Flashpointpr.com

Press Contact:
Fiona Chan
Email Contact
415-551-9620

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