OgilvyAction Appoints Sheila Hartnett CEO North America

NEW YORK, Jan. 12 /PRNewswire/ -- OgilvyAction, the global brand activation
and shopper marketing network of The Ogilvy Group, announced Sheila Hartnett
chief executive officer of its North American OgilvyAction operation.

Effective January 1, 2009, Sheila Hartnett, will oversee OgilvyAction NA and
its offices in New York, Chicago, Stamford, Conn., Atlanta and Toronto. She
will be based in the firm's New York headquarters.

"Sheila joined The Ogilvy Group in 2005 when her company, K&L Marketing was
acquired," said Rick Roth, Global CEO OgilvyAction. "Field and experiential
marketing have become critical service offerings for brand marketers and a
powerful enabler to world class shopper marketing programs. Sheila's
appointment reinforces our commitment to helping our clients win in The Last
Mile by turning shoppers into buyers.

She will drive OgilvyAction with the kind of aggressive entrepreneurial spirit
our clients and these times demand."

Sheila succeeds Jack Rooney who continues to lead The Ogilvy Group operation
in Chicago.

About OgilvyAction: OgilvyAction (www.ogilvyaction.com) is the brand
activation and shopper marketing arm of The Ogilvy Group that turns shoppers
into buyers. Focused on helping marketers win in "The Last Mile(TM),"
OgilvyAction utilizes a proprietary planning process and suite of tools to
understand the relationships between the shopper, the retailer and the brand.
The insights generated power big ideas that can be measured.

A worldwide network of 61 offices in 48 countries allows OgilvyAction to
deliver its clients global solutions and best practices with local expertise.
OgilvyAction offers a wide spectrum of services including shopper & trade
marketing, experiential marketing, digital retail activation and retail design
that close the sale. Its client portfolio features Fortune 500 Blue Chip
clients and some of the most innovative local marketers around the world.
OgilvyAction is part of the WPP Group, one of the world's largest
communications services organizations (Nasdaq: WPPGY, www.wpp.com.)

SOURCE OgilvyAction

Samantha Kelly, skelly@redchicago.com, or Matt Whitmire,
mwhitmire@redchicago.com, +1-312-782-7922, or Timothy Reed, +1-212-297-7710,
timothy.reed@ogilvy.com, all for OgilvyAction