Deloitte Executives to Discuss Keys to the Automotive Industry's Survival

Deloitte Identifies Two Major Components to Rebuilding the Industry: The
Return of the Consumer and Recapitalization

January 12, 2009

WHAT: There is no way to sugarcoat it -- 2009 will be bad. What the
automotive world has felt to date were just tremors, the quake
has yet to come, and it will be the ones who prepare best that
will survive. Downsizing, closings, failures and consolidations
will continue to hit all aspects of the industry from consumers,
communities and dealers, to suppliers, and OEMs -- all due to a
lack of liquidity followed by a long shuddering of restructuring
over the next two to three years. So, when does the clean-up
begin?

Over a year ago, in preparation for the quake, Deloitte began
discussing an extreme makeover of the automotive industry.
Since then, Deloitte has been in the process of analyzing and
assessing the next major shifts and signs of recovery. We have
found that there are two key indicators that will define the
speed and success of the industry's rebuilding: the return of
the consumer and recapitalization.

WHO: Michelle Collins, vice chairman and U.S. automotive practice
leader, Deloitte LLP and Craig Gifi, vice chairman and U.S.
consumer and industrial products industry leader, Deloitte LLP
are available for comment.

About Deloitte
As used in this document, "Deloitte" means Deloitte LLP and Deloitte Services
LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a
detailed description of the legal structure of Deloitte LLP and its
subsidiaries.

Allyson McKenney Amy Key
Deloitte Services LP Hill & Knowlton
+1 203 708 4406 +1 312 255 3093
amckenney@deloitte.com amy.key@hillandknowlton.com

/PRNewswire -- Jan. 12/

SOURCE Deloitte