SHOWTIME Launches Unprecedented Campaign to Promote January 18 Premiere of United...

SHOWTIME Launches Unprecedented Campaign to Promote January 18 Premiere of
United States of Tara

Premiere Episode Available to over 100 Multi-platforms

NEW YORK, Jan. 12 /PRNewswire/ -- In one of the largest content distribution
campaigns ever done to launch a new original series, Showtime Networks Inc.
announced today that the premiere episode of the highly anticipated new
original series, United States of Tara, is now available on more than a
hundred multi-platforms, which translates into a reach of 170 million users -
as part of the network's launch campaign to promote the series premiere on
SHOWTIME this Sunday, January 18th starting at 9pm ET/PT.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060131/SHOWTIMELOGO )

As an added bonus, Showtime Networks is making available the season premiere
episodes of The L Word (R) as it starts its final season and Secret Diary of A
Call Girl to all the participating platforms day and date with their January
18 premiere on SHOWTIME.

All three programs will be available online on the major entertainment, social
networking and blogging destinations, including cable, telco and satellite
affiliate broadband portals, on mobile phones, and on Free On Demand
platforms. Example of these partners include: the largest entertainment
portals such as TV.com, Yahoo, YouTube, MSN, Fancast, Veoh, EW.com,
Blockbuster.com, CinemaNow, TVGuide.com and Netflix as well as additional
sites via the CBS Audience Network; social networking sites such as Facebook
and Bebo; and top entertainment blogs such as BestWeekEver.com, Gawker, Pink
is The New Blog and PopBytes. The episodes will also be available on mobile
phones through MobiTV, Joost's iPhone App, and on CBS Mobile on Verizon's
V-Cast Mobile TV and AT&T Mobile TV via MediaFLO; and via podcast from iTunes
and Zune. In addition, the first episode of United States of Tara will be
available online in HD on SHO.com and TV.com.

There are 24 different cable, telco and satellite providers participating in
the campaign, beginning with the first episode of United States of Tara on
broadband and Free On Demand 10 days before its January 18 SHOWTIME premiere.
Among them: AT&T, Charter, Comcast, Cox, Insight, Mediacom, NCTC affiliates,
RCN, Time Warner, Verizon and DirecTV. DirecTV will also air the episode on
its linear channel The 101. In addition, the episode can be seen in HD on Free
On Demand as well as on The 101.

This campaign follows Showtime Networks' very successful digital sampling
strategy. It has proven to be a very effective tool not only by increasing
consumers' exposure to premium television programs, but also helping drive
subscription to the network. This is the most ambitious multi-platform push
yet to reach both SHOWTIME subscribers and non-subscribers.

ABOUT SHOWTIME NETWORKS
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation,
owns and operates the premium television networks SHOWTIME(R), THE MOVIE
CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM),
SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME
NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R)
XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON
DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian
Networks, a joint venture between SNI and the Smithsonian Institution. All SNI
feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and
distributes sports and entertainment events for exhibition to subscribers on a
pay-per-view basis through SHOWTIME PPV(R).

SOURCE Showtime Networks Inc.

Stuart Zakim of Showtime Networks Inc., +1-212-708-1590,
stuart.zakim@showtime.net