BrandExtract Launches PPC LOAN Rebrand with New Web Site

HOUSTON--(Business Wire)--
BrandExtract, LLC has created a new brand identity for PPC LOAN, positioning the
nationwide provider of bank financing to Allstate agents, dentists and
veterinarians as a dependable, knowledgeable lender that delivers individually
tailored financing options in clear, easy-to-understand loan terms ensuring
smooth closings for buyers, sellers and practice brokers.

As part of the rebrand, BrandExtract undertook an assessment of the PPC LOAN
brand, analyzed gaps and opportunities, and then developed an integrated
branding strategy starting with a new logo, stationery, brand toolkit that
establishes a new look and feel, and Web site. BrandExtract also developed, and
is guiding implementation of, PPC LOAN`s overall communications strategy for
reaching out to current and prospective clients through advertising, interactive
direct mail and promotions, sales materials, and publicity activities.

"PPC LOAN is redefining its business. A change in its name from Professional
Practice Capital and a sharpened focus on Allstate agents and new product
positioning, signaled an opportunity for the new PPC LOAN to establish a fresh
brand that reflects the trust customers seek and the confidence PPC LOAN
provides," said BrandExtract CEO Jonathan Fisher. "Our goal is to convey to
Allstate agents, dentists and veterinarians that PPC LOAN offers some of the
best loan packages, values and convenience in the marketplace for the financing
services they want and need when buying or selling their practices."

"We were referred to BrandExtract because of their reputation for helping to
build the businesses of their clients," said PPC LOAN Chairman and CEO Fred de
Roode. "BrandExtract`s enthusiasm and their team`s understanding of our
customers` needs and our organization, plus their strategy-driven approach to
creative solutions just makes them a great fit for us."

About BrandExtract, LLC

BrandExtract, LLC is an award-winning integrated branding and communications
firm that guides growing companies by providing strategic branding solutions,
marketing communications, advertising, print and interactive services. For more
information, visit www.brandextract.com.

BrandExtract, LLC, Houston
Director of Communications and PR
Cindy Shanley, 713-942-7959

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